It's confirmed, Netflix to launch cheaper plan in India soon
The plan is likely to be priced lower than the company’s existing subscription plans.
The plan is likely to be priced lower than the company’s existing subscriptions of Rs 500, Rs 650 and Rs 800. It may be recalled that Netflix had said in March it was testing a Rs 250 monthly subscription plan for mobile devices in India.
“After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans," the company said while releasing its quarterly earnings report.
"We believe this plan, to be launched in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5),” the company said.
Netflix announced this after it reported lower-than-expected subscriber additions in the last quarter.
India holds key place in Netflix's global expansion plans. Netflix's new plan is also aimed at battling cheaper offerings from rivals such as Amazon.com Inc's Prime Video and Hotstar, a video streaming platform owned by Walt Disney Co's India unit.
(Inputs from Reuters)