Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
11,017.00-36.9
Stock Analysis, IPO, Mutual Funds, Bonds & More

It's confirmed, Netflix to launch cheaper plan in India soon

The plan is likely to be priced lower than the company’s existing subscription plans.

ET Online|
Jul 18, 2019, 11.30 AM IST
0Comments
World's leading entertainment streaming service provider Netflix has confirmed that it will soon launch a low-priced mobile plan in India to offset lower growth worldwide. According to reports, the new mobile-only plan is likely to be launched in the third quarter in India, one of the highest growth market for the company.

The plan is likely to be priced lower than the company’s existing subscriptions of Rs 500, Rs 650 and Rs 800. It may be recalled that Netflix had said in March it was testing a Rs 250 monthly subscription plan for mobile devices in India.

“After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans," the company said while releasing its quarterly earnings report.

"We believe this plan, to be launched in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5),” the company said.

Netflix announced this after it reported lower-than-expected subscriber additions in the last quarter.

India holds key place in Netflix's global expansion plans. Netflix's new plan is also aimed at battling cheaper offerings from rivals such as Amazon.com Inc's Prime Video and Hotstar, a video streaming platform owned by Walt Disney Co's India unit.

(Inputs from Reuters)

0Comments

Also Read

Netflix to introduce cheaper mobile-only plan for India

Three ex-bankers win Netflix backing to shake up Bollywood

Tesla cars may stream Netflix, YouTube when not moving

Netflix in talks with telcos, ISPs & TV makers to expand reach across India

Netflix stock tumbles as subscriber growth falls far below expectations

Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service