Sony renews media rights deal with Australian Open for 3 years
As the exclusive television and digital rights holder for India and the subcontinent, SPN will provide more than 200 hours of coverage for each edition of the Australian Open.
As the exclusive television and digital rights holder for India and the subcontinent, SPN will provide more than 200 hours of coverage for each edition of the Australian Open. It will be the home for Australian Open and all the lead-up events including the Adelaide International ATP 250 event.
SPN’s broadcast will be on a minimum of two English language linear television channels, along with streaming of all 16 match courts on SPN’s video streaming service, SonyLIV.
“We are delighted to not just extend but also expand our relationship with SPN in India from 2020,” said Craig Tiley, CEO, Tennis Australia and Australian Open Tournament Director.
“This year’s Australian Open attracted record audiences in India which saw the key international market rise to our eighth biggest worldwide, and the third in Asia behind Japan and China. SPN’s commitment to providing their most comprehensive coverage allows us to engage with Indian fans in a deeper and more meaningful way by going beyond the on-court action to tell the story of the Australian Open from all angles.”
SPN’s coverage will include the live matches, studio shows, highlights, build-up thematic shows, Australian Open classics and a dedicated Australian Open section on SonyLIV.
“One of the most coveted titles for any tennis player, the Australian Open has been the most watched Grand Slam in India for the past two years. We are proud to extend our relationship with Tennis Australia,” said Rajesh Kaul, chief revenue officer, Distribution and Head – Sports Business, SPN.
In addition to producing all matches live from each tournament, Tennis Australia will also provide Indian-specific, original programming content year-round, including match highlights, player, tournament and city profiles, best-of, behind the scenes and more. Select matches will also be broadcast in Hindi during the Australian Open.
The Australian Open is held in January in Melbourne, Australia every year and is among the most prestigious tennis tournaments in the world. The world’s top players, including Roger Federer, Rafael Nadal, Novak Djokovic, Serena Williams, Ashleigh Barty, Naomi Osaka put forth their strongest performances to start off the year on a high note in this tournament.