Advertising campaigns claiming efficacy of products in protecting consumers from Covid-19 without scientific proof will be liable for penal action, the Central Consumer Protection Authority (CCPA) said.
“Chumbak is a woman-centric brand. There is a big overlap between Sara’s followers on social media and our target group, helping us to expand and reach our target base efficiently,” Vasant Nangia, CEO of Chumbak, told ET.
Initially, the Covid-19 pandemic had resulted in a 16% drop in ad volumes in the second quarter — from 303 hours per day in the January-March period to 254 hours per day during April-June for the entire genre.
“We wish our dearest Dada, Sourav Ganguly, a speedy recovery and he will continue to be our brand ambassador. This a very unfortunate incident and can happen with anyone. We have only taken a temporary break in our TV commercial till we again sit with him and take things forward,” Angshu Mallick, deputy chief executive of Adani Wilmar said.
Commercial advertising added 55 percent to the total volume of ads across general entertainment channels (GEC) whereas promos constituted 45 percent in calendar year 2020, according to a report on advertising across the GEC category published by TAM Media Research.
Hand sanitiser, antiseptic liquid and chyawanprash were the top three categories related to prevention of Covid-19 to advertise on television in 2020, according to a TV advertising report published recently by TAM Media Research.
Bollywood star Akshay Kumar was the top celebrity endorser on television, followed by superstar Amitabh Bachchan while cricketers MS Dhoni and Virat Kohli together accounted for 66% of the overall TV ads using celebrities, the report added.
“Wonder Woman is going to be a big starter for us after ‘Tenet’. The kind of response we are getting on footfalls, advance bookings and from the advertisers, is very heartening,” Gautam Dutta, group CEO at PVR, told ET.
A total of eight brands advertised their brand of honey in print media after the controversy broke out on December 2 to December 12 as opposed to just two in the duration of ten days before the controversy, according to TAM data.
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