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COVID-19 to shave USD 25 bn off from top 100 domestic brands' value: Report

"As the new coronavirus pandemic wreaks havoc on the global and national economy, the country's top 100 most valuable brands could lose up to 15 per cent of brand value cumulatively, a potential drop of nearly USD 25 billion compared to the original valuation as of January 1, 2020," a report by Brand Finance said.

View: Brands would be myopic to not strengthen their relationship with their consumers now

All we can do now is try to understand the emerging scenario. Each business will need to assess its priorities.

How brands are endorsing social distancing

Even as the coronavirus spread around the world, it was evident that the globe would shutdown to deal with the disease. In these times of distress, popular brands have come up with witty campaigns that endorse social distancing. Here are a few.

India's largest brands plan to resume advertising

Some early shoots of revival are already visible, marketers said. For fast moving consumer goods companies, the spending will be on categories which are in demand, like packaged food, immunity boosters and health and hygiene products. Electronics and smartphone makers will promote new launches as well as consumer offers to liquidate stocks.

I&B ministry considering raising air time for ads to 12 minutes: Prakash Javadekar

Terming community radio stations "agents of change", the Union minister said they reach out to millions of people every day, and that the ministry will come out with a plan to increase the number of such stations soon. Javadekar assured that he will consider allowing news broadcast on community radio the same way it is done on FM channels.

Consumer cos go vocal about local roots

Modi had urged Indians to be “vocal about local” brands and buy products made domestically in a speech themed around a self-reliant nation. He had also tweeted that “local is not merely a need but a responsibility.”

Lockdown impact: Cos seek to rework celebrity endorsement deals; cite losses of Rs 1,700 crore in Apr-Jun quarter

“The celebrity endorsement business faces a loss of Rs 1,500-1,700 crore in the April-June quarter on account of the lockdown,” said Manish Porwal, managing director of talent management firm Alchemist Marketing Solutions, which works with L’Oreal and Reliance Life among others said. The overall industry is estimated at close to Rs 14,000-crore.

Severely impacted by Covid-19, OOH industry appeal for financial relief

Highlighting the industry’s pro-active role in reinforcing critical public messaging in its plea to the government, IOAA has recommended a few measures to ease the financial burden on the Indian OOH industry.

Sports marketing firm IOS Sports launches digital wing Influrate

The company claims that with an access to nearly 50 million followers, Influrate will be a one stop solution for brands who are investing in digital campaigns. A confluence of Influence and Accelerate, Influrate is the combined digital handles of top athletes of IOS Sports under one common umbrella, which will allow brands to reach nearly 50 million people through a single post.

iProspect India bags SBI’s digital mandate

iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand.

TV ad volumes drop 26% in 3rd week of lockdown, viewership dips 3%

The consumption during the week was at 1.22 trillion minutes, still 38% higher than pre-Covid19 time (January 11-31). Last week, the total TV consumption had reached a historic high of 1.27 trillion minutes.

Advertising agencies seek urgent support from government for business continuity

Advertising agencies seek urgent support from government for business continuity

In a letter addressed to I&B minister Prakash Javadekar, the Advertising Agencies Association of India, India’s apex body for all major advertising companies, has asked to allow treatment of advertising expenses as an investment, for encouraging larger advertising outlays from companies.

Six states to set up Supreme Court-mandated committee to monitor government advertisements

Six states to set up Supreme Court-mandated committee to monitor government advertisements

According to the SC guidelines, government advertisement campaigns should “not be directed at promoting political interests of a party”. They also prohibit any government advertisement from mentioning the ruling party by its name, glorifying anyone except the President, Prime Minister or Chief Justice of India.

Govt clamps down on misleading ayurveda ads

Govt clamps down on misleading ayurveda ads

The Ministry of Ayush has written to all states and the Advertising Standards Council of India (ASCI) to report and take action against misleading ads and promotions about ayurvedic treatment to prevent and cure Covid-19.

Melania Trump to star in U.S. coronavirus awareness ads

Melania Trump to star in U.S. coronavirus awareness ads

First lady Melania Trump will urge Americans to wash their hands and keep their distance from one another to fight coronavirus in a new TV ad campaign produced with major U.S. broadcast networks, the White House said on Wednesday.

Unproven anti-coronavirus claims under Ad body’s lens

Unproven anti-coronavirus claims under Ad body’s lens

Various product categories such as mattresses, disinfectants, sanitzers and foods have begun making unscientific claims in their advertising of being ‘anti-coronavirus’, which industry body Advertising Standards Council of India (ASCI) said it is clamping down on.

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