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| 24 January, 2021, 07:29 AM IST | E-Paper
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    Those '99.9% germ killer' ads can put creators in jail

    Advertising campaigns claiming efficacy of products in protecting consumers from Covid-19 without scientific proof will be liable for penal action, the Central Consumer Protection Authority (CCPA) said.

    HUL gets partial relief in Sebamed ad case

    Justice BP Colabawalla, in his oral order, modified an interim order restraining USV from running advertisements that HUL alleged disparaged its products.

    Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador

    “Chumbak is a woman-centric brand. There is a big overlap between Sara’s followers on social media and our target group, helping us to expand and reach our target base efficiently,” Vasant Nangia, CEO of Chumbak, told ET.

    Wavemaker India retains Zydus Wellness’ media mandate

    While Wavemaker India has been the media AOR for Zydus Wellness since 2013, the account was renewed following a multi-agency pitch.

    TV News genre sees 5% rise in average ad volumes per day in 2020

    Initially, the Covid-19 pandemic had resulted in a 16% drop in ad volumes in the second quarter — from 303 hours per day in the January-March period to 254 hours per day during April-June for the entire genre.

    Services sector top advertising category across news channels in 2020: TAM

    There was a growth of 49% in average ad volumes per day during the unlock period compared to the lockdown period, the report said.

    Stars ready to light up ad world after Covid gloom

    YRF has locked in multiple deals for Ranveer Singh, Anushka Sharma and Ayushmann Khurrana for the new year.

    Sourav Ganguly to continue as brand ambassador of Adani Wilmar

    “We wish our dearest Dada, Sourav Ganguly, a speedy recovery and he will continue to be our brand ambassador. This a very unfortunate incident and can happen with anyone. We have only taken a temporary break in our TV commercial till we again sit with him and take things forward,” Angshu Mallick, deputy chief executive of Adani Wilmar said.

    Toilet soaps top advertising category on GECs: TAM Media Research

    Commercial advertising added 55 percent to the total volume of ads across general entertainment channels (GEC) whereas promos constituted 45 percent in calendar year 2020, according to a report on advertising across the GEC category published by TAM Media Research.

    Sanitisers, antiseptic liquid, chyawanprash most advertised on TV for Covid-19 prevention: TAM

    Hand sanitiser, antiseptic liquid and chyawanprash were the top three categories related to prevention of Covid-19 to advertise on television in 2020, according to a TV advertising report published recently by TAM Media Research.

    Soap, toothpaste brands, e-commerce sites spent the most on television adverts, says report

    Soap, toothpaste brands, e-commerce sites spent the most on television adverts, says report

    Bollywood star Akshay Kumar was the top celebrity endorser on television, followed by superstar Amitabh Bachchan while cricketers MS Dhoni and Virat Kohli together accounted for 66% of the overall TV ads using celebrities, the report added.

    Around 30 per cent viewers of IPL were distracted: Zapr

    Around 30 per cent viewers of IPL were distracted: Zapr

    Water purifiers, e-commerce firms including matrimonial sites, social ads by government, watches and air conditioners were the next five in the list of top ten advertisers during the tournament.

    Advertisers return to multiplexes on ‘Wonder Woman’ hopes

    Advertisers return to multiplexes on ‘Wonder Woman’ hopes

    “Wonder Woman is going to be a big starter for us after ‘Tenet’. The kind of response we are getting on footfalls, advance bookings and from the advertisers, is very heartening,” Gautam Dutta, group CEO at PVR, told ET.

    Honey companies make a beeline for print advertisements

    Honey companies make a beeline for print advertisements

    A total of eight brands advertised their brand of honey in print media after the controversy broke out on December 2 to December 12 as opposed to just two in the duration of ten days before the controversy, according to TAM data.

    Companies step up customised adverts for small town, rural consumers in response to demand

    Companies step up customised adverts for small town, rural consumers in response to demand

    Large Indian consumer goods companies including Parle, Coca-Cola, ITC, Dabur and Marico said they are escalating advertising customised to rural and small town India, in response to this trend.

    Logicserve Digital launches 'eMarket' to help brands optimise their e-tail strategies

    Logicserve Digital launches 'eMarket' to help brands optimise their e-tail strategies

    eMarket will consolidate multiple capabilities at Logicserve Digital and be fuelled by partnerships with leading marketplaces, Martech and Adtech tools, including an end to end proprietary platform to deliver optimal results while improving the consumer experience.

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