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May 21, 2019, 06.18 PM IST
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GroupM names Prasanth Kumar as South Asia head, Sam Singh quits

Kumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.

Indian Terrain signs MS Dhoni as brand ambassador

"Our brand is represented by the ‘Spirit of Man’ logo and we believe that Mahendra Singh Dhoni truly exemplifies all the attributes that our brand stands for," company's Founder Chairman said.

Bollywood diva Deepika Padukone dons investor hat

Bollywood actor Deepika Padukone is quietly emerging as an active investor in retail consumer focused startups. Within 18 months of setting up KA Enterprises, which manages Padukone's family office, it has backed startups like online furniture rental platform Furlenco, and beauty products marketplace Purplle. Now the latest investment is Epigamia — a yogurt maker backed by French food products giant Danone.While Padukone co-owns apparel private label All About You with Myntra, her other investments in startups have not been in the public domain so far.

TAM changes focus, regains foothold

The 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.

Havas Group sets out on buying binge with Think Design deal

The Paris-headquartered company plans a series of acquisitions to increase its Indian workforce to around 1,000 by end-2019 from 300.

More and more new-age firms are setting up in-house creative teams

The upside of it is a quick turnaround time, more control over content & easy access to all company verticals.

Ads may now get more bang for buck in news channels

Data suggests that news currently gives equal or better reach for ads than IPL, at much lower costs.

Publicis buys Epsilon for over $4 billion in digital push

The ad firms easily dominated traditional advertising in newspapers, billboards and television before the market went into decline.

Rs 557 crore spent on IPL advertising

Over Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs 469 crore spent in the first week of IPL 2018.

'Fair and Handsome' ad does not disparage 'Fair & Lovely', rules HC

To target men, HUL launched 'Fair & Lovely Men', which was later renamed 'Men's Fair & Lovely'.

Ad blitz: Brands look to encash events like elections, IPL, world cup

Ad blitz: Brands look to encash events like elections, IPL, world cup

According to industry insiders, topnotch endorsement fees average between Rs 4-8 crore annually.

IPL ad splash: Vivo, Coca-Cola and Maruti spend higher amounts

IPL ad splash: Vivo, Coca-Cola and Maruti spend higher amounts

Vivo, Coca-Cola, Swiggy, PhonePe, Oppo, Maruti Suzuki, Dream 11, MakeMyTrip, Samsung LED, Voltas, Asian Paints, Future Group, Vodafone

Battling BJP's #MainBhiChowkidar: Congress to enter social media campaign arena next week

Battling BJP's #MainBhiChowkidar: Congress to enter social media campaign arena next week

The party has hired three agencies – DesignBoxed, Niksun and Silver Push – to drive its media and outdoor campaigns.

Star India set to garner Rs 2,100 crore ad revenues in IPL on strong response

Star India set to garner Rs 2,100 crore ad revenues in IPL on strong response

Advertisers which have taken only digital sponsorship, said the overall ad spends on IPL this season is “far better” than the previous season.

Decoded: What makes people buy or boycott brands

Decoded: What makes people buy or boycott brands

It was a free flow of ideas among top global and Indian marketing minds at the inaugural edition of Star FLOW — The Change Festival.

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