As COO, Singh will lead the development of Grey's borderless integrated marketing model.
This is for the first time in the agency’s history that an Indian executive will head the entire Asia Pacific business and be a part of the Global CEO’s executive team.
Campuses in Mumbai, Gurugram to facilitate better collaboration
Amul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.
Despite slowdown, India Inc may spend 8-12% more at about Rs 28k cr on advertising, marketing and promotions, say media planners.
Corporate humour: Ad world takes a shining to JW Marriott’s fruit bill to Rahul Bose, posting a slew of tongue-in-cheek ads on social media.
Google owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
“Hima’s brand value has doubled because of consistent performance over the past three weeks,” said Neerav Tomar, managing director at sports management firm IOS.
Companies are hoping to make their presence felt through branded GIFs and stickers on WhatsApp.
Viewership for the last match may decline to about half of what it would have been if India had been playing, said advertisers and media buyers.
Charulata Patel, whose photos with Kohli & Sharma have gone viral, to shoot for Pepsi.
About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American football.
It investigated complaints against 206 advertisements, of which 49 advertisers ensured prompt corrective action.
According to Affle India’s IPO draft papers, the offer would involve Rs 90 crore of freshly issued shares and sale of 55 lakh shares by existing shareholders.
Lowe Lintas (for work on HULowned Lifebuoy), Mindshare (Lifebuoy), and Grey India (P&G’s Gillette) were the other Silver Lion winners this year.
Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.
Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service