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Effie Awards 2020: Admen now love 'meaningful work'

For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of The Year title, their body of work is a reflection of how marketers are changing with times. In case of McCann Worldgroup India, the agency has been aggressively working with new-age brands like Paytm, Zomato, Myntra, along with other big spenders like Reckitt Benckiser, Nestle, Coca-Cola etc.

After Deepika Padukone’s JNU row, brands may lie low

While some brands have said they are reducing the visibility of ads featuring Deepika in the short term, celebrity managers say future endorsement deals are expected to see clauses factoring in the risks involved with celebrities taking political stands that might anger administrations inclined to be vengeful.

DAN elevates Sidharth Rao to Chairman of Happy mcgarrybowen and Dentsu Webchutney

In his new role, Rao will continue to report to Anand Bhadkamkar, CEO, DAN India. He will work with Samarjit Choudhry, President, HMB India to accentuate the agency's brand legacy in India even as he continues to oversee Dentsu Webchutney's consistent performance and expansion across the country and beyond.

Madison Media bags digital performance mandate for Dr. Fixit

“Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitment demonstrated by Madison towards Pidilite since 2011 made it easier for us to decide once they showcased their digital performance expertise,” said Vivek Sharma, CMO, Pidilite Industries.

'Endearing' Ayushmann Khurrana is the new favourite of advertisers now

For Khurrana, 2019 has not only been a dream run at the box office, but also as a celebrity brand endorser for those trying to reach out to the guy next door.

Saurabh Varma resigns as CEO of Publicis

The Paris-headquartered advertising holding company has appointed Anupriya Acharya, who was CEO of Publicis Media, to chief executive for South Asia, Publicis Groupe, in a statement quoting Loris Nold, CEO, Asia Pacific, Middle East & Africa, Publicis Groupe. Acharya has become the first woman in India to head a holding company's group structure.

Salman Khan is Pepsi’s new face

Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokesperson said. A few marketing experts expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the actor’s age and some controversies he has been associated with.

ICC announces extension of its partnership with OPPO till September 2023

ICC announced the extension of its partnership with smartphone makers OPPO for another four years till Sep 2023. OPPO will continue to remain the official mobile handset and headset partner of ICC and all associated ICC events including the ICC U-19 World Cup 2020 in South Africa and both men's and women's T20 World Cups in Australia next year.

Government to set up panel to scrutinise ad claims

This is the first time the Centre has planned to directly involve itself with advertising scrutiny, through the Food Safety & Standards Authority of India. While FSSAI guidelines for advertising regulations are in place, implementation by advertisers hasn’t been followed closely.

Martin Sorrell's ad firm sews up its first merger in India

S4 Capital was set up by British ad mogul Sir Martin Sorrell after his acrimonious exit from the world’s largest advertising group, WPP, a company he started over 30 years ago.

Pro Volleyball sees 2X jump in sponsorships ahead of season 2

Pro Volleyball sees 2X jump in sponsorships ahead of season 2

Pro Volleyball promoters have secured long term sponsorship agreements from RuPay as title sponsor for the next three seasons. “We are pleased to enter into a continual association with Pro Volleyball league, which was very well accepted among the younger generation, in the inaugural season,” said Kunal Kalawatia, CMO, RuPay.

Godrej Consumer Products ropes in Anushka Sharma as brand ambassador for hair colour brand

Godrej Consumer Products ropes in Anushka Sharma as brand ambassador for hair colour brand

“We are thrilled to partner with the country’s leading superstar Anushka Sharma to chart our future growth roadmap. She is a global icon, revered for her style and is regarded as one of the best actors of this generation. This strategic association will enable us to penetrate the younger target groups,” said Sunil Kataria CEO - India and SAARC, Godrej Consumer Products.

Vicky Kaushal, Ayushmann Khurrana emerge new poster boys of ad world

Vicky Kaushal, Ayushmann Khurrana emerge new poster boys of ad world

The two young Bollywood actors have signed up close to a dozen brands each over the past six months, probably matching the pace at which they have been winning over movie buffs across the country with their performances in films such as Uri: The Surgical Strike and Andhadhun.

Trusox India ropes in Rohit Sharma as brand ambassador

Trusox India ropes in Rohit Sharma as brand ambassador

Trusox, which has recently entered India, has become the preferred socks brand for top international athletes across sports around the world. On his association with the brand, cricketer Rohit Sharma said that Trusox has been an essential part of his kit as it helps boost his performance.

Himachal government ropes in Yami Gautam as ambassador for Global Investors’ Meet 2019

Himachal government ropes in Yami Gautam as ambassador for Global Investors’ Meet 2019

Gautam is the only Bollywood name to be present at the event that will be hosting international investors from over 40 countries. The event is scheduled on November 7th and 8th in Dharamshala.

Digital marketing company Social Beat gets three new EVPs

Digital marketing company Social Beat gets three new EVPs

Founded in 2012, Social Beat enables businesses to build their brands and achieve business results via the digital medium. Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli will be joining their leadership team as EVP for Mumbai and Bengaluru.

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