The Economic Times
English EditionEnglish Editionहिन्दी
| E-Paper
Search
+

Advertisements targeted at women make a splash at IPL 2020

Advertisements targeted at women make a splash at IPL 2020
Advertisements targeted at women make a splash at IPL 2020

Synopsis

Advertisements targeting women during IPL this season is 57% more than last year, according to data from TAM Media Research, with household items like washing powder, toilet and floor cleaners and branded jewellery being the main categories driving the trend.

NEW DELHI: Have you noticed that a lot of commercials shown during live broadcast of Indian Premier League matches this year are targeted at women? Well, that’s because a sizable 43% viewers of the twenty20 tournament in its first week were women.Advertisements targeting women during IPL this season is 57% more than last year, according to data from TAM Media Research, with household items like washing powder, toilet and floor cleaners and
Share This Article
  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • COMMENT

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Why ?

  • Sharp Insight-rich, Indepth stories across 20+ sectors

  • Access the exclusive Economic Times stories, Editorial and Expert opinion

  • Clean experience with
    Minimal Ads
  • Comment & Engage with ET Prime community
  • Exclusive invites to Virtual Events with Industry Leaders
  • A trusted team of Journalists & Analysts who can best filter signal from noise
The Economic Times