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Advertisers don't expect a dent in Facebook ad spends in India post hate speech controversy

Advertisers don't expect a dent in Facebook ad spends in India post hate speech controversy
Advertisers don't expect a dent in Facebook ad spends in India post hate speech controversy
Google and Facebook corner around 70% of India’s overall digital ad spends according to industry estimates.

Synopsis

Media planners and advertisers do not expect the recent political controversy around the WSJ report to contribute to a dent in ad spends on Facebook. Political issues and battles are unlikely to hamper advertising sentiments in India compared to the US and Facebook’s large SME base continues to advertise heavily on the platform, they said.

NEW DELHI/MUMBAI: Despite reporting a weakening of its ads business in countries taking aggressive actions to reduce the spread of Covid-19 in late March, social media giant Facebook continued to maintain its significant duopoly in India during the pandemic alongside Google, and a decline in Facebook's advertising would have been minimal, marketers and advertisers said. Media planners and advertisers do not expect the recent political
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