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iProspect India bags SBI’s digital mandate

iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand.

, ET Bureau|
Last Updated: Apr 23, 2020, 11.44 AM IST
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Reuters
SBI-reuters
MUMBAI: State Bank of India (SBI) has awarded its digital mandate to iProspect India, the digital marketing agency of Dentsu Aegis Network (DAN), following a multi-agency pitch.

iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand.

“We are delighted that our deep domain understanding of the banking sector and a unique integrated creative and media approach won us the mandate to partner with SBI in their digital outreach and communication strategy,” said Rubeena Singh, CEO, iProspect India.

SBI is the largest Indian bank in terms of balance sheet and number of branches. It caters to approximately one-third of the country’s population.

“iProspect India came in with a great creative-first, solution-driven, 360-degree digital marketing approach and we are looking forward to working with them. We want to ride the digital wave and delight not just the existing but potential new customers as well,” said Sweta Aggarwall, CMO, SBI.

To evolve its digital presence, iProspect India will help the bank achieve its digital marketing objectives by devising innovative digital campaigns, using proprietary tools and solutions, the agency said.
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