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Madison Media bags digital performance mandate for Dr. Fixit

“Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitment demonstrated by Madison towards Pidilite since 2011 made it easier for us to decide once they showcased their digital performance expertise,” said Vivek Sharma, CMO, Pidilite Industries.

, ET Bureau|
Last Updated: Jan 06, 2020, 05.44 PM IST
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MUMBAI: Madison Media Digital will now also be handling the digital performance mandate for Dr. Fixit's brand, in addition to the already allocated media mandate of Pidilite.

The agency has won the performance business of Dr. Fixit in a multi-agency pitch.

Madison Media has been handling the Media AOR for all Pidilite brands since 2011.

“Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitment demonstrated by Madison towards Pidilite since 2011 made it easier for us to decide once they showcased their digital performance expertise,” said Vivek Sharma, CMO, Pidilite Industries.

Dr. Fixit’s product range includes a variety of water-proofing solutions for critical surface areas like roof, external walls, structure, foundation, internal walls, bathrooms and water bodies.

“We’re extremely excited that Pidilite has consolidated their digital media and performance mandate with us. We are confident that our data- driven approach will bring greater outcomes at scale,” said Vishal Chinchankar, chief digital officer, Madison Media.

Madison Media Digital is a part of Madison Media. It services clients including Godrej Properties, Kaya, Blue Star, L&T, India Bulls, Kolte-Patil and Kalpataru.
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