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Trusox India ropes in Rohit Sharma as brand ambassador

Trusox, which has recently entered India, has become the preferred socks brand for top international athletes across sports around the world. On his association with the brand, cricketer Rohit Sharma said that Trusox has been an essential part of ...

, ET Bureau|
Oct 31, 2019, 07.01 PM IST
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MUMBAI: Global sports brand, Trusox has roped in India cricketer Rohit Sharma as its brand ambassador for India.

Trusox, which has recently entered India, has become the preferred socks brand for top international athletes across sports around the world. A made for sportspeople by sportspeople brand, Trusox offers performance enhancing grip socks, maximising the grip sportspeople get within their footwear.

“Rohit is an ambassador for Trusox purely because he stands for being a true athlete that can take charge of any situation and lead the team,” said Sanil Sachar, co-owner, Trusox.

On his association with the brand, Rohit Sharma said, “It’s a great brand and I have seen a lot of footballers and cricketers use Trusox. Technology is something that I always look forward to, especially when it enhances your performance on the field. Trusox has been an essential part of my kit as it helps boost my performance. I look forward to a long partnership with them.”

Trusox is an innovation by Jim Cherneski, a former footballer, coach and innovator of the Trusox Technology. He first made Trusox from his home whilst playing and coaching Crystal Palace Baltimore Football Club.

Currently in football alone, there are estimates of over 45% of the English Premier League wearing it, whereas it is also widely used across other sports such as cricket, rugby, running, and cycling.

Internationally, Trusox sells out of 1000 stores, while in India Trusox is available on Amazon and Trusox.in.

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