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    IHCL forays into online gourmet food delivery with Qmin

    Synopsis

    IHCL's Qmin mobile application to be launched in July 25 will deliver dishes from Taj restaurants in Mumbai such as Golden Dragon and Souk from Taj Mahal Palace, Thai Pavilion and Trattoria from President besides others and will gradually cover other markets such as Delhi, Chennai and Bengaluru over a period of five weeks.

    The company said Qmin will follow safety protocols such as contactless delivery and mandatory use of protective gear for delivery executives in sanitized vehicles.
    New Delhi: Indian Hotels Company (IHCL) announced on Thursday that it is foraying into new culinary offerings through the launch of a new brand called Qmin.

    IHCL's Qmin mobile application to be launched in July 25 will deliver dishes from Taj restaurants in Mumbai such as Golden Dragon and Souk from Taj Mahal Palace, Thai Pavilion and Trattoria from President besides others and will gradually cover other markets such as Delhi, Chennai and Bengaluru over a period of five weeks.

    The gourmet Qmin shop will open in August and the Qmin will be integrated into the chain's loyalty programme in September.

    IHCL MD Puneet Chhatwal said leveraging a digital platform will 'augment' the group's existing F&B offerings and will address the consumer demand for online gourmet food delivery services. "Qmin will scale up in the months ahead to include the gourmet Qmin shop with delicatessen based food choices. Taj has been home to our guests for more than a century. With the launch of Qmin we bring Taj to their home," he added.

    The company said Qmin will follow safety protocols such as contactless delivery and mandatory use of protective gear for delivery executives in sanitized vehicles. As per IHCL, the packaging of these food items will be eco friendly utilizing bio degradable materials, and with customised insulation boxes to preserve the food during deliveries.

    From July 25, customers can download the app on android and iOS mobile devices.
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