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Treebo launches unbundled offering ‘Hotel Superhero’, 100 properties sign up in pre-launch phase

The platform aims to empower small and medium sized hotels with tools and capabilities across all aspects of operations.

, ET Bureau|
Aug 15, 2019, 02.12 PM IST
Treebo launches unbundled offering ‘Hotel Superhero’, 100 properties sign up in pre-launch phase
A Treebo Hotel in Mumbai
NEW DELHI: Budget hotel brand Treebo Hotels has announced the launch of a new offering called ‘Hotel Superhero’. Treebo said the platform which will empower small and medium sized hotels owners with tools and capabilities across all aspects of hotel operations in India.

Treebo said Hotel Superhero will give small hotel owners access to benefits like hotel management technology, quality control support, staff training support, access to pre-screened vendors, credit facility, management of property’s OTA listings, dynamic pricing solutions, and additional sales through Treebo’s own online and offline distribution channels. The company has on-boarded over a 100 properties across Mumbai, Kochi, NCR, Mysore, and Bangalore as part of the Hotel Superhero model.

Treebo’s co-founder, Sidharth Gupta said more than 95% of the hotel industry globally is dominated by small, independent hotel owners who are not
affiliated with any chain.

“Over the last four years, Treebo has developed a comprehensive set of capabilities across technology, operations, distribution, branding, and third-party sales channel management....But so far these capabilities have only been available as a single, integrated package. This meant, for example, that properties that were not eligible to be branded as a ‘Treebo’ were not able to access our other capabilities either. Similarly, properties that were already doing well on the quality front but struggled on the technology front, could not choose to access the latter capability from us
without subscribing to the former. With Hotel Superhero, we are opening up the full suite of our offerings to everyone. Hotel owners can pick and choose which parts of Treebo’s capabilities they want to work with," Gupta said.

Hotel Superhero is currently available only in India but the company said it planned to launch it internationally too. Currently the offering comes in three variants - Silver, Gold, and Platinum. Each variant has a different combination of capabilities available to the hotel owner. For example, the Silver variant only has technology access and listing on Treebo’s own distribution channels, whereas the Platinum variant includes support of hospitality professionals for quality audits and training, complete outsourcing of OTA listing management, among
other offerings.

The company is working on the integrated, branded model as well, which it said will continue to be the core business. “Of course, our manchised model has done very well and will continue to grow. We currently have 500+ partners working with us on that model under our 3 sub-brands - ‘Trip’, ‘Trend’, and ‘Tryst’. Going forward we will continue to be selective in choosing the properties we work with on this model. We want to ensure that the
properties that carry the Treebo brand name offer a high quality experience to the customers. The Hotel Superhero offering will be more open and available to all hotels. Even on our direct distribution platforms, we will maintain a clear segregation between these two sets of properties," Gupta said.

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