The former national cricket team captain and current president of the Board of Control for Cricket in India, Ganguly will primarily lead the campaign of the company's residential project Avidipta II on EM Bypass.
The buyer mix of the project includes local HIGs (high income group) and NRI’s, the company said in a statement.
According to Bengal Peerless Housing Development Company CEO Ketan Sengupta: “Sourav Ganguly has been our first choice as brand ambassador of the project because of his personality dynamics which largely come with reliability and longevity. We strongly believe in creating value for our customers and upgrading the lifestyle of people who has shown faith and believe in us."
The price factor and the location is a major USP for the project, he added. "During the Covid-19 era, people have got used to with 'work from home' practice which has given a way to personal space. Now people need a niche space at home dedicatedly for work,” Sengupta said.
Avidipta II will have two 47 storied towers. Incidentally, it is the companies first foray into the luxury housing segment.
A joint venture between West Bengal Housing Board and The Peerless General Finance and Investment Company, Bengal Peerless has built about 5000 dwelling units for people of all sections of the society since its inception in April 1994. It plans to construct another 3000 units over the next four years.
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