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Longest online festive sales likely this year, groceries to kick off Diwali battle

Longest online festive sales likely this year, groceries to kick off Diwali battle
Longest online festive sales likely this year, groceries to kick off Diwali battle
Festive sales will continue all the way till Diwali in the second week of November

Synopsis

To take on Reliance JioMart, Flipkart, Amazon and others starting big sales early this year. These platforms are looking at the last week of September to begin the special festive sales, which will continue all the way till Diwali in the second week of November, brands told ET.

Bengaluru: This Diwali, India’s top ecommerce companies will start their market share battle with dal/chawal. Not just BigBasket and Grofers but Amazon and Flipkart, too, will kick off their festive period efforts with big sales events in the grocery space, according to brands and marketplaces ET spoke to. Amazon and Flipkart’s big grocery push is triggered by Reliance JioMart’s entry, market observers said.These platforms are looking at the
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