The hyperlocal ecommerce platform, which could give tough competition to Flipkart, Amazon and BigBasket, among others, is now targeting to reach every panchayat in the country, they said.
New Delhi: E-Grameen Store, a rural ecommerce app with around 100,000 online shop fronts since launch in April, is exploring partnerships with companies such as homegrown FMCG firm Patanjali and global beverages giant Coca-Cola to sell directly to rural areas through these e-stores, officials told ET. The hyperlocal ecommerce platform, which could give tough competition to Flipkart, Amazon and BigBasket
while a Gujarat eStore VLE has sold home-made Atta noodles, even as one in Chhattisgarh procured products made by women’s self-help groups such as cow dung cakes and agarbattis worth Rs 5 lakh sold through the eStore. “This service has an edge because most of the large ecommerce or grocery retailers do not cater to these areas,” said Raja.