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Lockdown positive: E-grameen goes to town on its rural feat

The hyperlocal ecommerce platform, which could give tough competition to Flipkart, Amazon and BigBasket, among others, is now targeting to reach every panchayat in the country, they said.

By Surabhi Agarwal, ET Bureau |Updated: June 29, 2020, 11.06AM IST
New Delhi: E-Grameen Store, a rural ecommerce app with around 100,000 online shop fronts since launch in April, is exploring partnerships with companies such as homegrown FMCG firm Patanjali and global beverages giant Coca-Cola to sell directly to rural areas through these e-stores, officials told ET. The hyperlocal ecommerce platform, which could give tough competition to Flipkart, Amazon and BigBasket
while a Gujarat eStore VLE has sold home-made Atta noodles, even as one in Chhattisgarh procured products made by women’s self-help groups such as cow dung cakes and agarbattis worth Rs 5 lakh sold through the eStore. “This service has an edge because most of the large ecommerce or grocery retailers do not cater to these areas,” said Raja.

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