10,607.3555.65
Stock Analysis, IPO, Mutual Funds, Bonds & More

Thanks to social distancing, offers at mall retailers look distant now

“We expect only serious shoppers to visit malls, discounts could attract a larger set of consumer base. Overcrowding is the last thing we want from a safety standpoint,” said J Suresh, chief executive officer at Arvind Fashions, which manages over two dozen brands including Calvin Klein, Tommy Hilfiger and Arrow.

Last Updated: Jun 04, 2020, 09.07 AM IST
0Comments
shopping_bccl
The opening of top malls will coincide with the end-of-season sales that typically start after mid-June. Over the past few weeks, retailers and companies have offered discounts sporadically, mainly restricting them to online.
Coronavirus

COVID-19 CASES

Confirmed
648,315
Deaths
18,655
Mumbai | New Delhi: When malls open next week, it’s unlikely that apparel and lifestyle retailers will offer discounts – even after being saddled with unsold inventory – for fear that rebates could lead to a surge in footfalls and jeopardise social distancing norms.

“We expect only serious shoppers to visit malls, discounts could attract a larger set of consumer base. Overcrowding is the last thing we want from a safety standpoint,” said J Suresh, chief executive officer at Arvind Fashions, which manages over two dozen brands including Calvin Klein, Tommy Hilfiger and Arrow.

While malls in the country can open from June 8, top markets including New Delhi, Gurgaon and Mumbai have not allowed them to start.

The opening of top malls will coincide with the end-of-season sales that typically start after mid-June. Over the past few weeks, retailers and companies have offered discounts sporadically, mainly restricting them to online.

malls

Puma India country head Abhishek Ganguly said end-of-season sales are planned in the first week of July, by when all malls should open.

“It will be a challenge considering the social distance norms and safety measures we have to follow, but we will run it following all norms. There could be queues outside stores when sales start,” Ganguly said.

As per government guidelines, shops must ensure that customers keep at least six feet away from others and that not more than five shoppers are allowed in at one time. “This is not the time to be greedy. The first priority will be to provide a safe and comfortable shopping experience for customers, instead of discounting,” said Rakesh Biyani, managing director at Future Retail.

However, retailers said the norms for the number of shoppers should be based on store size. Large department stores can accommodate more shoppers while still ensuring strict social distancing.

A Hennes & Mauritz spokesperson said its stores range in size from 15,000 to 43,000 square feet and the number of shoppers should be proportionately determined.

“Brands should be allowed to monitor the number of customers in the store as per the size of the store and ensure social distance norms are being followed,” added the spokesperson.
(Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)

Also Read

Retailers avoid discounting to meet social distancing norms

Social distancing, hygiene to be must at workplaces

Hello Neighbour! Building bonds in the time of social distancing

Over 500 challans issued for not wearing masks, flouting social distancing in Delhi

Palghar: Rs 200 fine for not maintaining social distance

104 days later, Eiffel Tower reopens with social distancing, masks

Comments
Add Your Comments
Commenting feature is disabled in your country/region.

Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service