V-Mart Retail hires Future Group’s Vineet Jain as the new chief operating officer

New Delhi: V-Mart Retail has hired Future Group’s head of north India, Vineet Jain, as the new chief operating officer, bolstering the leadership team of the value retailer.
Jain, CEO of north India for Future Group, has joined the Gurgaon-headquartered V-Mart earlier this month and will report to V-Mart’s founder Lalit Agarwal.

Jain has been a Future Group veteran for 17 years and had risen through the ranks to head north India for the Future Group and he is credited to have played a pivotal role over the years in the expansion of the group’s footprint in the crucial northern markets including the important market of Delhi-NCR.

The Kishore Biyani-led Future Group has lately been facing a liquidity crunch amid the coronavirus pandemic that prompted it to agree to sell its assets to rival Reliance Retail for Rs 24,713 crore.

V-Mart operates more than 200 outlets in more than 170 towns in 17 states mainly selling value-based apparels, footwear, accessories and home products.