Kerala tourism bags three PATA gold awards
The awards were received by tourism minister Kadakampally Surendran and tourism director P Bala Kiran.
The two other gold awards were for an advertisement campaign of Kerala tourism and for its website. The awards were received by tourism minister Kadakampally Surendran and tourism director P Bala Kiran.
“It is a big honour for Kerala Tourism and also a strong validation of the state’s image as an alluring tourist destination. I am sure these awards will give a huge traction in showcasing the touristy charms of the state to a wider international audience,” Surendran said.
“I am particularly happy for receiving the gold award for the women-run ethnic food restaurant at Kumarakom under the responsible tourism mission (RTM), which has become the mainstay of our tourism policy and initiatives. Out of the 15,500 RTM initiatives, 13,500 units are led by women,” the minister added.
Bala Kiran said that over the years PATA awards have emerged as a prestigious recognition of achievements in the travel and tourism sector. “Kerala Tourism has won the highest number of PATA awards in South Asia this year. India Tourism has won one award.’’ he noted.
This year’s awards attracted 197 entries from 78 organisations and individuals worldwide.