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EA Mobile to launch 15 games in India

India is booming as a market for gaming, the testimony being that it has caught the fancy of the mobile game developer EA Mobile, a part of the world’s largest game developer Electronic Arts.

, ET Bureau|
Jun 28, 2008, 12.00 AM IST
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PUNE: India is booming as a market for gaming, the testimony being that it has caught the fancy of the mobile game developer EA Mobile, a part of the world���s largest game developer Electronic Arts.

EA Mobile would launch 15 of its hit mobile games in India next month in a tie up with Airtel and Vodafone. It will also start developing games for the Indian market and is aggressively working to acquire some of the Bollywood, and Indian cricketer franchise, EA Mobile Asia general manager Mike McCabe told the ET.

This is the first time EA Mobile will launch games in India and has been testing the Indian market for the past couple of years, since it acquired the mobile game developer Jamdat.

���India is a very attractive market for us from the mobile gaming perspective. We had a team of 60 people in Hyderabad, after the acquisition of Jamdat. We have now scaled it up to 250, making India our largest centre in India. We will now be aggressive in the Indian market. We waited for a while mainly because people had challenges in connecting to the GPRS network, which has now improved dramatically thanks to huge amount of work by service providers. The other challenge for us was that the content aspirations of consumers were very focused on cricket and nothing else excited them. But now the Indian consumers are flexible and interested in a broader range of content. This will help us to open up the market and enable us to bring some of our international franchise,��� Mr McCabe said.
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