Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
11,910.1553.35
Stock Analysis, IPO, Mutual Funds, Bonds & More

Planning R&D centre in India: Asus Chairman

"We aspire to become a top technology brand in India... we are not immediately trying to get large volumes but want to be among top three players in India," chairman Jonney Shih told ET.

, ET Bureau|
Jun 21, 2019, 07.26 AM IST
0Comments
Others
asus-1
Shih said he is happy with Asus' growth in India after it changed its strategy to become an online-first brand last year. It, however, continues to sell devices in multi-brand retail outlets.
New Delhi: Taiwanese handset maker Asus has made India its top priority to boost its smartphones business globally and is now aiming to get into the top three players in the next three years. It is also evaluating the possibility of opening a full-fledged research and development centre in India.

"We aspire to become a top technology brand in India... we are not immediately trying to get large volumes but want to be among top three players in India," chairman Jonney Shih told ET. He said Asus treats the Indian market as its home market.

The company on Wednesday launched its latest flagship smartphone, Asus 6Z, which was previously launched outside India as ZenFone 6. It had to change the name of the device following the Delhi High Court's order to restrain sales of all its products that carry the Zen branding.

The case involves Telecare Network, which owns Zen Mobiles. Telecare had filed a trademark infringement case against Asus for using the Zen branding for its smartphones.

Asus is expected to present its side on the next date of hearing.

Shih said he is happy with Asus' growth in India after it changed its strategy to become an online-first brand last year. It, however, continues to sell devices in multi-brand retail outlets.

Counterpoint Research said Asus did well in the January-March quarter of this year. Its lean portfolio with a focus on battery life and design in a competitive Rs 8,000-15,000 segment helped it to differentiate from the competition.

With Asus 6Z, the handset maker is trying to take on players like OnePlus in the premium segment.
Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service