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Jet Privilege goes for brand revamp; to be known as 'InterMiles'

Carved out as a separate entity from the now-grounded Jet Airways more than five years ago, JPPL has close to 10 million members. JPPL, part of Etihad Aviation Group which holds 50.1 per cent stake, said it offers the members the opportunity to ea...

ET Bureau|
Updated: Nov 14, 2019, 11.56 PM IST
Jet Airways, which is undergoing insolvency process, still holds 49.9 per cent shareholding in the company. The full service airline shuttered operations in April after running out of cash.
NEW DELHI: JetPrivilege, the loyalty rewards programme of Jet Airways, rebranded itself as InterMiles, dropping the name of its bankrupt parent that stopped flying in April due to want of funds.

InterMiles will “encompass both the award-winning loyalty and rewards programme (previously, JetPrivilege) and the ubiquitous rewards and recognition currency (previously, JPMiles),” Jet Privilege Private Ltd. said.

InterMiles has more than 250 airline partners globally and 150 other partners including aggregators such as easemytrip. Jet Airways owns 49.9% of Jet Privilege Private Ltd., while Gulf carrier Etihad Airways owns the rest.

“What started as a frequent flyer programme has, today, become the platform of choice that empowers our members to fulfil their travel and lifestyle aspirations,” said managing director Manish Dureja. He said it’s taken about five years for the transformation.

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