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Content jobs in demand as companies spruce up online presence

​​ In the last three years (January 2016 to January 2019), job postings for these roles have gone up by 27%, the data showed.

, ET Bureau|
Mar 22, 2019, 05.22 PM IST
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Job searches for the same have seen an increase of 58% during the same period, as job seekers tap into available opportunities.
MUMBAI: Demand for content professionals is on the rise with an increasing number of companies in India strengthening their digital and online presence. Job postings for content manager and content editor have seen a 72% increase in the last one year till January 2019, according to data from online job portal Indeed.

In the last three years (January 2016 to January 2019), job postings for these roles have gone up by 27%, the data showed. Job searches for the same have seen an increase of 58% during the same period, as job seekers tap into available opportunities.

“As more and more organizations are creating an online presence, it becomes essential to review and create any conversations around their interests,” said Sashi Kumar, managing director, Indeed India. “In an increasingly crowded marketplace, it is important to take ownership of one's messaging. Content managers or content editors thus become custodians of an organisation’s image,” said Kumar.

Bengaluru is the leading city for job openings for content editor or content manager roles, with more than 17% of all job postings in India. It is followed by Mumbai and New Delhi, which host over 10% of related job postings each.

The average salary for a Content Manager is Rs 3,69,424 per year in India, as per Indeed’s estimates . The typical tenure for a content manager is less than 1 year.
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