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    Top ad agencies like McCann Erickson, JWT & DDB Mudra buck trend, go hiring


    DDB Mudra Group has hired close to 100 people over the last five months. McCann Erickson will bring in the same number of people in the next couple of months.

    New Delhi | Mumbai: Big-scale hiring is back in advertising with McCann Erickson, JWT and DDB Mudra recruiting talent across levels on account of either new businesses or restructuring drive, despite a slowdown in overall industry.

    If DDB Mudra Group has taken on board close to 100 people over the last five months in what it calls a talent refreshing exercise, McCann Erickson will bring in the same number of people in the next couple of months for its new joint venture Commonwealth. JWT too has 60 new people on board mostly to meet increased demand from its clients.

    "We will be hiring more than 100 people in the coming few months," Prasoon Joshi, executive chairman of McCann Worldgroup, says. "Going forward, Commonwealth Mumbai will also serve Asia, West Asia and North Africa. We are setting up a new office in Mumbai to handle the extra work," he says.

    Commonwealth is a global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners to handle General Motors' Chevrolet brand.

    While these agencies are on a hiring spree, the overall industry is cautious about its growth prospects. The industry had grown 8% in 2011, less than half of its projected growth rate of 17%, due to slowdown in the second half of the year. This year, the industry is expected to grow 8%-9% as per projections by the Pitch Madison Media Ad Outlook.

    DDB Mudra Group's around 100 recruitments were across its agencies and offices. "It is a natural churn for us and many times we also encourage people to leave," its CEO and MD Madhukar Kamath says.

    He says the agency refreshes 20% of its talent every year, but adds that it does not reflect a talent crunch. "Refreshing of the brand requires new talent," Kamath says.

    Of the new recruits, 60% came from other agencies, 20% from marketing companies and the rest from across different disciplines, he says.

    Recently, DDB Mudra Delhi appointed Xavi Bech de Careda and Radhika Das as vice-presidents.

    Some of the new businesses at DDB Mudra include Henkel, Huawei, Nestle, Hitachi and Nirmal Lifestyle.



    India's advertising talent, meanwhile, is getting noticed and the country looks set to become an advertising hub.

    "There is a fundamental belief in the capability of the Indian talent and our ability to deliver results," McCann's Joshi says. "Today many big companies in the world have an Indian CEO heading it. The world recognizes our ability to deliver when it matters," he adds.

    The agency is hiring across levels. At the recently-held Portfolio Night in Mumbai-an event where aspiring candidates get to meet the top creative directors in the ad fraternity-Joshi told some of the participants to get in touch.

    In the case of JWT, the 60 new people on board are across different offices of JWT and include 15 people in senior and top management and around 25 freshers.

    "Business is good and booming for us as our clients are doing well and have not withdrawn their budgets," Sapna Srivastava, chief talent officer at JWT-Asia Pacific, says. JWT's clients include Airtel, Pepsi, Nike, Smirnoff and Diageo.

    Other agencies such as Madison World says there are no big hiring plans. "We continue to hire people as and when there is a need," Lara Balsara, director of Madison World, says.

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    1 Comment on this Story

    alisha.taneja3098 days ago
    Never found any recruitments by these companies on the Job Portals..... Can't make out how the hiring has been done at mid-level postions.
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