Bella Hadid becomes the new face of Joe's Jeans
The 19-year-old features in a series of black and white images for the brand's latest campaign.
The 19-year-old features in a series of black and white images for the brand's latest campaign. Founder Joe Dahan says, "Bella can make a simple tee and jeans look like an of-themoment trend. She's on the pulse of pop culture."
Hadid once claimed to own more than 200 pairs of denim. Later she admitted that was not true.
"I think I was exaggerating. I said 200 pairs of jeans and then it just kind of went everywhere," she told a leading magazine. "I don't really own 200 pairs of jeans. I definitely have a solid amount. I won't say a number, but it's aggressive." With a new endorsement, we expect that number would only get more so.