A business op for desi democracy
Japanese entrepreneurs cash in on canned air of royalty.
Cashing in on this Japanese variant of The Game of Thrones. a local company is breezily marketing cans filled with ‘the air of the outgoing era’. Pricing them at the equivalent of $10 a pop, the promoters are hoping to sell as many as a thousand cans. Explaining his sales strategy, the president of the company said that “we hope people will enjoy breathing the air of Heisei after the new era comes, or just keep it as a memento”. In the midst of Election 2019, desi enterprise might take a tip from Japan and can the blowing hawa of change, expletives undeleted, to give souvenir-hunters a whiff of democracy, desi-style, in the form of air-oma therapy. There should be enough consumers, strong of stomach.