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Apple wants to convert Android users; affordable iPhone SE may get cheaper

In India, Apple's partners may offer lucrative bank offers and cashback to lure buyers.

Last Updated: May 19, 2020, 02.56 PM IST
If you think that the new iPhone SE is beyond your budget, then there might be some hope for you.​
If you think that the new iPhone SE is beyond your budget, then there might be some hope for you.
(This story originally appeared in on May 19, 2020)
The iPhone SE (2020) is the most affordable latest iPhone that you can buy in 2020. The new iPhone SE comes at a starting price of Rs 42,500 for the 64GB variant. And if one includes the HDFC Bank offer, it brings the price to Rs 39,900. However, if you still think that the new iPhone SE is beyond your budget then there is some hope for you.

As per a report by Apple Insider, Apple may actually look at officially reducing the cost of the new iPhone SE soon in order to boost sales and also attract more Android users to the Apple ecosystem. Not just that, with the expected price of the Google Pixel 4a to be around $349, Apple may reportedly reduce the price slightly to stay competitive.

In India, we can expect the new iPhone SE to get cheaper. And once online shopping restarts in India, Apple's partners may offer lucrative bank offers and cashback to lure buyers. We have seen this already happen with the iPhone XR where the device was offered for as low as Rs 36,000 during limited period festive sales.

So, why would Apple think of reducing the price of the new iPhone SE? As per the report, the base model of the iPhone SE has a "54% component cost margin". It is reportedly the highest among all the new iPhones. So, Apple may look at giving some percentage of that margin to gain more users and attract them to Apple services which have a higher margin.

Redington India would be selling the iPhone SE across 3,500 retail locations in the country.

There is already a cashback offer initially. The iPhone SE would be available at a starting price of Rs 38,900 inclusive of cashback of Rs 3,600 on HDFC bank debit and credit cards.

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