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    Auto giant Ford bids adieu to social media ads, presses to 'clean up' the digital ecosystem

    Synopsis

    Starbucks, Coca-Cola and consumer products giant Unilever have made similar announcements.

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    Ford's move comes with nearly 200 global firms suspending Facebook ads as part of a protest over how the leading social network handles inflammatory and racially biased content.
    SAN FRANCISCO: US auto giant Ford said Monday it would suspend social media advertising for 30 days to evaluate its strategy and press efforts to "clean up" the digital ecosystem.

    The move comes amid a growing brand boycott of Facebook, with some companies pausing all social media marketing to avoid what some see as a toxic and polarized environment.

    "We are pausing all national social media advertising for the next 30 days to re-evaluate our presence on these platforms," Ford said in an emailed statement.

    "The existence of content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated."

    Ford said it was working with the Association of National Advertisers "to drive more accountability, transparency and trusted measurement to clean up the digital and social media ecosystem."

    Ford's move comes with nearly 200 global firms suspending Facebook ads as part of a protest over how the leading social network handles inflammatory and racially biased content.

    Starbucks, Coca-Cola and consumer products giant Unilever have made similar announcements.

    Facebook appeared to respond Friday by announcing it would ban a "wider category of hateful content" in ads following consultations with civil rights activists.

    Facebook has said it has invested heavily in efforts to stem racism in the wake of civil unrest triggered by the May 25 killing of African American George Floyd at the hands of Minneapolis police.

    But activists pressing the boycott said Monday Facebook's moves are insufficient.

    Cadillac XT6, Ford Explorer, Ram, Lexus RC F: Big Unveils At Detroit Auto Show 2019

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    The Big Boys

    SUVs and a big pickup truck will get top billing at Detroit's auto show this year, but there are some surprise sports cars and electric vehicles on the agenda. The most popular vehicle of the bunch is the Ford Explorer, revealed ahead of the show. Cadillac will show off its XT6, a smaller-than-a-truck, three-row family hauler at an event. This year's North American International Auto Show will take place in January for the final time. In 2020, it switches to June to escape the cold weather and show off more products outside, including autonomous vehicles. Here are the big unveils coming up for the show, which opens to the public from Jan. 19 through 27: (In Pic: Top left: Cadillac XT6, top right: Ford Explorer, bottom left: Ram Pickup, bottom right: Lexus RC F.)

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