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Designer Anita Dongre carpools to work; gave up her 'big office' as it made her feel isolated

The designer feels 'value system is non-negotiable'.

, ET Bureau|
Updated: Nov 08, 2019, 05.50 PM IST
Dongre stresses that all employees should carpool to work.
The fashion designer has ensured that she keeps her roots firmly to the ground as her company grows wings and gets set to soar higher.

The business world is one which is never static, it keeps growing over time and with experience. This has been one of the mantras for fashion designer, Anita Dongre. At an event in Mumbai, a few weeks ago she said, "Value system is non-negotiable. The culture keeps evolving over time - open to change. Goals keep on growing."

A recent change that the House of Anita Dongre boss made has meant a lot of shuffling for her and her employees. "In January this year, I made a small but dramatic change. I moved my office to Navi Mumbai. We went from a small little 5000 sq. foot office in Andheri East to a 90,000 sq.foot. I got a huge office which was given to me by the architect who designed my office. I had a balcony and windows that faced the hills. I worked out from the office for three years. In December, I felt isolated. I was used to working with everyone around me in a 5000 sq,foot office. So I changed that to a meeting room. When you grown, you want that fancy office, but then you realise that it is not me. I did more when I had a small space," she said.

Lessons from elders are always a guiding light and Dongre has always held those close to her heart. The fashion designer ensures that she carpools and stresses that every employee should do the same. "My father taught me that 'money saved is money earned'. Wasteful expenditure is bad and that it is mindful to save money," she said.

National Handloom Day: Sabyasachi, Anita Dongre And Others Who Made Us Rediscover Weaves

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Play Slideshow

With Love, From India

7 Aug, 2018
Handlooms, once thought to be the grandmother's attire, have now become the fashion industry's favourite. From rich Benarasi silks to khadis, every designer is turning to the country's craftsmen for their collections.On National Handloom Day, here's a look at the designers who have made us fall in love with weaves.

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