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ETGBS 2018: Zarin Daruwala, Naina Lal Kidwai reveal how India Inc can globally dominate a business

India Inc’s luminaries share what one needs to rule a business in any part of the world.

, ET Bureau|
Updated: Feb 26, 2018, 08.18 AM IST
ETGBS 2018: Zarin Daruwala, Naina Lal Kidwai reveal how India Inc can globally dominate a business
On the left Zarin Daruwala, and on the right, Naina Lal Kidwai.
It’s not about doing business abroad or operating in multiple environments, but also about having the right qualities and mindset. India Inc’s luminaries share what one needs to rule a business in any part of the world.

Zarin Daruwala
CEO, Standard Chartered Bank

“To me, a person who has global ambition should have a vision and world view that is five or 10 years hence, because if you are going to enter a new country, you have to see its demographics and macro-economics before you decide to put your flag there. Also, if you are in a field that is fast changing, like technology, you need to keep up the pace of technology adoption there as well… So, an entrepreneur with cutting-edge knowledge of technology has a shot at going global.”

Leader with a global outlook
“Anand Mahindra embodies all these qualities. I’ve seen the vision he has for his industry. The kind of deal he did a few years back, where he sold the share-holding in his Indian company and took one in a Spanish company as a swap shows he has a bigger vision for growth.”

V Vaidyanathan
Chairman, Capital First

ETGBS 2018: Zarin Daruwala, Naina Lal Kidwai reveal how India Inc can globally dominate a business

“Going global is a huge challenge as one has to deal with multiple regulations and cultures. The person will have to have serious conviction in whatever s/he is going after and will need a global view about things. If it’s a consumer company, they will need to get the pulse of that consumer market. Locals bring grassroot insights that are tremendously useful in building businesses. For example, a big change I am seeing is that compared to the ’90s, when CEOs for Indian MNCs were expats, there is hardly an MNC today that has a CEO of the origin country. But this is not sufficient for success. Local leaders, local insights and local empowerment coupled with latest technology make for a great business.”

Leader with a global outlook
“I would say Rajiv Bajaj of Bajaj Auto. From a local player, he has successfully taken the twowheeler market overseas and has done a spectacular job and makes for a very instructive case study.”

Radha Kapoor Khanna
Founder, DICE District in Mumbai

ETGBS 2018: Zarin Daruwala, Naina Lal Kidwai reveal how India Inc can globally dominate a business

“In today’s world if you want to be a global entrepreneur and compete on the world stage, you have to have passion. Whatever you do, you should love it and swear by it. Having vision is very important too. Being able to pursue the future and bring the future into the present, by being up to date on current innovations is also needed to pursue your ambition. Qualities such as aggression, persistence and the ability to follow your dreams [are also important]. One should also spend time on getting into the details of the business and create a level playing field where he or she can interact with the junior employees and senior-most employees. Set targets and work backwards. Last, be yourself and don’t worry about what people say about you.

Leader with a global outlook
“I really admire creative entrepreneurs. Sheryl Sandberg has all these qualities. She has a bold identity and is a decision maker in that perspective. Airbnb founders (Brian Chesky and Joe Gebbia) were designers who went on to create a business model and fill in a gap in the market.”

Naina Lal Kidwai
Senior Adviser, Advent International

“A great starting point for an entrepreneur with global aspirations is to have a solid business proposition. Once you’ve established yourself on home ground, you begin to see its applicability on a bigger scale. Talking of personal qualities — he or she should possess the ability to articulate their story well, in order to be able to find investors. How you articulate your story and how you envision it is important. Attracting talent in India is different from attracting talent globally. The ability to attract talent comes in handy when you want to scale up as well.

Leader with a global outlook
“Kiran Majumdar Shaw comes to mind, even though she is India based and India centric. I would also think that organisations like Zomato or Oyo Rooms are very Indian in their orientation and model — although borrowed from offshore models — but shaded into something that is truly global. Even Make My Trip has created something that is niche in India, but has the proposition to be global.”

Rahul Sharma
Co-founder, Micromax Informatics

ETGBS 2018: Zarin Daruwala, Naina Lal Kidwai reveal how India Inc can globally dominate a business

“You need to have an eye to identify the gaps, which means you should really know your customer. You also have to be grounded to understand customer needs. Without getting your basics right, you can’t be shooting arrows in every direction. The most important thing is to be grounded, understand realities and then it’s all about execution. Once you spot the problem, you then come up with a solution that has global scale.”

Leader with a global outlook
“Steve Jobs. He transformed the music industry. Walkman was the invention of the decade, but with iPod, he killed it completely.”

Devita Saraf
Founder, Vu

ETGBS 2018: Zarin Daruwala, Naina Lal Kidwai reveal how India Inc can globally dominate a business

“There are a whole lot of people today who I would call the modern Indians. Either they’ve studied abroad, worked abroad or collaborated with foreign companies, and this has elevated their thinking to a global level. If you want to succeed abroad, you have to have a strong base and know global markets as well. You have to be open-minded too. What ails a lot of Indian people is that they are traditional or conservative in their mind-set. You can’t be someone who goes by stereotypes anymore. The markets — consumer taste, sociological factors, economy and technology — are changing very fast, especially abroad. So, someone’s ability to innovate and evolve a lot and keep up with the times is what will help them succeed in a global environment. And the passion to be able to get out of the comforts of your own city and travel extensively for work. Fast mind and fast feet is what you need, to succeed globally.

Leader with a global outlook
“I wouldn’t name business persons, but industries that embody these qualities. Industries that are making the most of the Indian aesthetic and craftsmanship to take them abroad have the zest and zeal to survive global markets.”

Priti Rathi
Gupta MD, Anand Rathi Share and Stock Brokers Ltd

“We are in a world where building a personal brand and personal story worth listening to are of utmost importance. The story should be crisp and clear. You could have a great business idea, but if you are not able to communicate it, forget global, you won’t even be able to get it out of your office. Another quality I would stress on is being ethical. Integrity is important if you have to walk the long path and you can’t afford to be short-sighted. You can embark on a long-term journey only if you keep your integrity together. All this is, of course, assuming you have a great business plan and execution skills to begin with.”

Leader with a global outlook
“Ratan Tata is a great example of a person who has a certain sense of story and integrity that he brings to his brands.”

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