Fashion designer accuses Ferrari of 'blackmail' after it sends notice to sue over 'brand-tarnishing'
The car manufacturer said that Philipp Plein's behaviour has 'tarnished the reputation of Ferrari's brands'.
Commenting on the subject, the Italian car company has said that Plein's behaviour has "tarnished the reputation of Ferrari's brands and caused Ferrari further material damage", The Verge reported on Friday.
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GOT A LOVE LETTER 💌 TODAY FROM THE LAWYERS OF FERRARI 🏎 asking me to delete the picture OF MY PERSONAL CAR WITH MY PERSONAL SHOES 👟 ON IT !!!!! I can’t even put in words how disappointed and disgusted I am about this unfair and totally inappropriate claim against me personally......obviously I love cars and ESPECIALLY FERRARI !!!! I bought my first FERRARI 10 years ago and recently I bought a Ferrari for my mother as her birthday gift !!!! I think it is absolutely ridiculous as a good client to receive such a letter from a company like FERRARI !!! This message goes out to the CEO Louis Carey Camilleri of FERRARI !! If you want to continue treating your loyal clients with such letters from your lawyers you will lose the support from many FERRARI FANS ! 👎 @scuderiaferrari
A law firm representing the Italian auto giant quickly dispatched a letter demanding Plein to take the pictures under question down from his Instagram handle within 48 hours, calling them "distasteful" and incompatible with the brand-image.
However, the designer has decided not to delete them.
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FERRARI GAVE ME AN ULTIMATUM OF “48”hours to remove a photo of my PERSONAL FERRARI FROM MY PERSONAL INSTAGRAM !!!!! 🤡 🤡 🤡The CEO of FERRARI Louis C. Camilleri should think twice before he let his lawyers send a letter like this to a valuable costumer who bought 4 brand new Ferrari’s in the last 10 years !!! I am still speechless about the unprofessional and aggressive behavior of the company FERRARI towards his clients ! This is a clear BLACKMAIL !!!! I will not remove the pictures and I will start legal action against the company Ferrari for this unprofessional behavior ! I expect an official APOLOGY from MR. Louis C. Camilleri !
Justifying his side of the story, Plein wrote on his Instagram account that the car was his property because he bought it with his own money and posted its pictures on his personal handle.
The fashion designer has called the letter a "blackmail", and has asked his 1.8 million Instagram followers to send photos of their shoes on top of luxury cars.
"Can't even put in words how disappointed and disgusted I am about this unfair and totally inappropriate claim against me personally," Plein wrote in his Instagram post accompanying a picture of the lawyer's letter.
"Obviously I love cars and especially FERRARI !!!!"
"My lawyers will go hard and I will make every step public until FERRARI stops bullying their clients," Plein added.