From Peter Thiel to Eric Schmidt: Tarun Lala lists 5 books that changed his life
The Fanzart ED said that these books have motivated him, and reduced stress.
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He told ET Panache, "There is a saying that goes 'People don’t realise how a man’s whole life can be changed by one book', reason being the more we read the more we comprehend the world around us better. Books have the capability of stimulating our creativity by exercising our imagination; they not only make us better in communicating but also educate us, motivate us and reduce our stress. I am fond of biographies and autobiographies in particular."
The stories of the people, their journeys, portray resilience, beating odds, innovation, achievement and epiphanies are what he loves and so these books make his top five.
1. 'The Man Behind The Wheel' by Tim Bouquet:
It discerns the journey of Apollo Tyres from the aspect of three generations of the Singh-Kanwar Family. Their story reflects innovation, ambition and how their hankering of dreams created something so colossal despite all the disarray it brought within their lives. It made me more and more embolden to achieve my ambition. Their family went through constant ups and downs yet they did not lose hope and stayed firm and this helped me to stay positive and tenacious no matter what curveball I came across.
2. 'How Google Works' by Eric Schmidt:
It would be the next book on my list. Their odyssey of Google from a start-up to an all-encompassing model and everything they learnt about management is simply monumental and sure did make me advance my managerial skills. Eric Schmidt and Jonathan Rosenberg revealed their hiring criteria’s that would help the company grow and that galvanized me to hire people who will add value to the product and our culture.
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3. 'The Undercover Economist' by Tim Harfold:
It taught me the knows and how’s of commerce in our everyday lives and how to work your way through it with wit. Tim explains how Starbucks offers a distinctive choice of coffee, the difference in cost among all of them is less than a penny, they use these different prices to extract from each customer whatever that person is willing to pay and this helped me learn the technique of conjoining commerce and entrepreneurial skills.
4. 'Zero To One' by Peter Thiel
Effort-to-reward ratio is how I now calculate everything in life based.
5. 'Predictably Irrational' by Dan Ariely
It has put forth a comprehensive study on how market norms vary according to different kinds of social norms in its fourth chapter and that made me more involved in matters pertaining to ethics, norm, psychology, trust and rationale in an entrepreneurship.
"All the above books have a distinct study on people, their psychology, trust, hidden aspects of economics and they sure did pave a great altering perception for me to view the world. As an entrepreneur, they made me believe in myself and strengthened my vision to build a prosperous luxury brand," Lala ended.