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From Puma to Fanta, Sara Ali Khan becomes brand favourite with 11 endorsement deals

The endorsements make an estimated annual revenue of over Rs 30 crore this year alone.

, ET Bureau|
Jun 03, 2019, 10.51 AM IST
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From Puma to Fanta, Sara Ali Khan becomes brand favourite with 11 endorsement deals
Sara Ali Khan has become the latest sensation with marketers betting big on her.
MUMBAI: Sara Ali Khan, the 23-year old Bollywood actress and daughter of actors Amrita Singh and Saif Ali Khan, has become the latest sensation with marketers betting big on her.

Managed by KWAN Entertainment, the two-film old starlet already has 11 brand endorsements in her kitty, with an estimated annual revenue of over Rs 30 crore this year alone. She endorses brands including Fanta, Puma, Ceriz (footwear and handbags), Veet and Tribhovandas Bhimji Zaveri (TBZ).

She has also signed deals with a big Chinese mobile manufacturer brand, a fashion label, a cosmetics brand, a hair care brand, a personal care brand and an audio electronics brand.

Experts said that Khan was one of the biggest launches last year with star-like qualities and massive reach. “There is a serious paucity of ladies in Bollywood, which has vastly opened the market for Sara Ali Khan and maybe Jahnavi Kapoor too,” said Sandeep Goyal, chairman, Mogae Media and a brand expert.

From Earphones To Tyres: Here's What PV Sindhu Is Endorsing

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The Rising Star Of Endorsements!

11 Sep, 2019
Olympic 2016 silver medallist P.V. Sindhu made India proud last month when she become the first Indian to win gold at the badminton World Championships in Basel, Switzerland.The 24-year-old shuttler has bagged the first-ever Asian Games silver medal for India in the women’s singles badminton event of the Asiad 2018. She also won her third medal in the women's singles final of the World Badminton Championships at Glasgow, and became the first Indian to win Korea Super Series Title.The badminton player also featured in the Forbes 2019 World’s Highest-Paid Female Athletes list last month.However, off the court, the sportswoman has scored well when it comes to brand endorsements and deals.Here are all the brands she has endorsed till date.
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Khan told ET that she thinks she is lucky to be associated with brands that she always wanted to be associated with. “These are the brands I personally use. I believe in being original and true to myself rather than trying to fit into set norms,” Khan said. With her debut, Khan has established herself as the fresh face of Bollywood and is a big influencer with her massive social media reach.

When asked if she has reservations on which categories or brands she would not like to be associated with, she said, “I am still very young in the industry and I am still figuring out this balance between my personal and professional life and opinions. I do think my prerogative and definitely my duty as an actor is to bring my personality to a brand and try to imbibe their ethos on to me.”

Star Of Brands: Virat Kohli Parts Ways With One, Still Endorses Puma, Audi

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Brand Kohli

3 Oct, 2019
There's nothing Brand Kohli can't do. Team India captain Virat Kohli is known to endorse over 17 brands and counting. According to Forbes, the world's highest-paid cricketer's brand value is at $14.5 million (approximately Rs 105 crore) , which is higher than that of football icon Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors' Stephen Curry. While a lot of brands endorses the cricketer, Kohli and one of his long-time association with a brand fell apart.
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