From Puma to Fanta, Sara Ali Khan becomes brand favourite with 11 endorsement deals
The endorsements make an estimated annual revenue of over Rs 30 crore this year alone.
Managed by KWAN Entertainment, the two-film old starlet already has 11 brand endorsements in her kitty, with an estimated annual revenue of over Rs 30 crore this year alone. She endorses brands including Fanta, Puma, Ceriz (footwear and handbags), Veet and Tribhovandas Bhimji Zaveri (TBZ).
She has also signed deals with a big Chinese mobile manufacturer brand, a fashion label, a cosmetics brand, a hair care brand, a personal care brand and an audio electronics brand.
Experts said that Khan was one of the biggest launches last year with star-like qualities and massive reach. “There is a serious paucity of ladies in Bollywood, which has vastly opened the market for Sara Ali Khan and maybe Jahnavi Kapoor too,” said Sandeep Goyal, chairman, Mogae Media and a brand expert.
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Khan told ET that she thinks she is lucky to be associated with brands that she always wanted to be associated with. “These are the brands I personally use. I believe in being original and true to myself rather than trying to fit into set norms,” Khan said. With her debut, Khan has established herself as the fresh face of Bollywood and is a big influencer with her massive social media reach.
When asked if she has reservations on which categories or brands she would not like to be associated with, she said, “I am still very young in the industry and I am still figuring out this balance between my personal and professional life and opinions. I do think my prerogative and definitely my duty as an actor is to bring my personality to a brand and try to imbibe their ethos on to me.”