Happy feet: Priyanka Chopra is partnering with Crocs to donate 50,000 clogs to school children
The footwear major is tying up with Chopra in her capacity as UNICEF Goodwill Ambassador.
“As a global ambassador for UNICEF, I’m dedicated to connecting organizations that together can have a large and positive impact on children around the world,” said Priyanka Chopra Jonas. “Working with Crocs to distribute more than 50,000 pairs of their Classic Clogs will have a tremendous impact on school-age children in Belize, reducing barriers to education, and easing social and peer-related stressors that come with not having basic everyday resources that many take for granted,” she added.
Crocs and Priyanka joined hands recently, when the latter was announced as the brand’s ambassador for its 2020 “Come As You Are” marketing campaign. A special feature of the partnership includes joint campaigns with causes that the actor is associated with, including those supporting the UNICEF.
This initiative is very special to me. What started as a conversation with @Crocs of shared interests and concerns… https://t.co/P5wZK2yqR7— PRIYANKA (@priyankachopra) 1576156485000
We've partnered with @crocs to donate 50,000 pairs of Crocs Classic Clogs to deserving school children in Belize an… https://t.co/C3hKFxIim4— PRIYANKA (@priyankachopra) 1576156486000
Crocs’ mission is to help everyone around the world be comfortable in their own shoes and Belize is just the start.… https://t.co/gZUzSl714C— PRIYANKA (@priyankachopra) 1576156486000
“At Crocs, we believe being comfortable in your own shoes is a first step to accessing quality education,” said Heidi Cooley, Vice President of Global Marketing, Crocs. “With this donation, we hope to deliver shoes to more than half of the student population attending primary and secondary school classes in Belize, while reducing the financial burden for their families,” Cooley added.
Belize ranks lowly on most social-economic metrics including education. The Central American nation has lagged due to barriers like poverty, inadequate infrastructure, disability, and societal factors. The first shipment of Crocs – 25,000 pairs – were distributed to students in November by members of UNICEF USA and Crocs.
“UNICEF USA is grateful for Crocs’ generous shoe donation to help remove one of the barriers that can hinder school attendance in Belize, especially during early childhood education,” said Gabriella Morris, Senior Vice President of Strategic Partnerships, UNICEF USA.
“Education is essential for children to live to their fullest potential, and together, we can help give each child the opportunity for quality education," she added.