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Instagram launches new civic engagement sticker for 2019 polls

The stickers will be available through the seven phases from April 11 to May 19 2019.

, ET Bureau|
Updated: Apr 11, 2019, 04.00 PM IST
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It seems counter intuitive – after all, social media helps you share your opinions and speak to a larger audience. But thanks to rampant identity theft and online stalking, there is a solid argument to be made to target your social posts instead of keeping them public. Karan Bajaj shows you how.
It seems counter intuitive – after all, social media helps you share your opinions and speak to a larger audience. But thanks to rampant identity theft and online stalking, there is a solid argument to be made to target your social posts instead of keeping them public. Karan Bajaj shows you how.
NEW DELHI: Facebook owned Instagram on Thursday said it has introduced a new civic engagement sticker on the platform to represent voting for people across the country.

Available through the seven phases from April 11 to May 19 2019, Instagram said users across India will be able to use this sticker on their Instagram stories.

Tara Bedi, public policy and community outreach manager, Instagram, India said: “Across the globe, Instagram connects people with the people and things they love and are passionate about. With a community of over 1 billion users, Instagram is now also a space for positive dialogue around important civic matters and discussions around citizenship. The sticker is an easy and expressive way for our community to share that they voted with their communities.”

The sticker can be used by opening the camera option on mobiles, taking a selfie, tapping the sticker icon and selecting the sticker from the tray. Additionally, once a user taps and clicks on the sticker, they will be directed to the National Voters Services Portal (electoralsearch.in/) which will help voters find their respective polling locations during the different phases of elections.

Instagram said it worked with artist, Tara Anand to design this custom sticker for Indian elections. “I wanted to play with the iconic index finger with ink because it is the universal symbol for voting in India. It is a symbol that one is part of a large and important process. I hope the sticker is a fun addition to this process for many other first time voters and everyone else as well," Anand said.

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It seems counter intuitive – after all, social media helps you share your opinions and speak to a larger audience. But thanks to rampant identity theft and online stalking, there is a solid argument to be made to target your social posts instead of keeping them public. Karan Bajaj shows you how.
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