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Intel taking Artificial Intelligence to Motorsports, Hollywood

The chip-maker has also partnered with Olympic Winter Games Pyeong-Chang 2018 and will facilitate the largest live VR broadcast till date.

, ET Bureau|
Updated: Jan 22, 2018, 10.05 AM IST
In a move to capture the industry’s next rising wave: Artificial Intelligence (AI), Intel created a dedicated Artificial Intelligence Products Group (AIPG) headed by computer scientist Naveen Rao. Ten months into the creation of the group, the company has managed to broker deals for enabling AI-driven experiences for new areas like motorsports, different from the traditional applications of AI.

In the upcoming Ferrari Challenge North American series, viewers can make their own personal feed for watching the race which is enabled by Intel’s technology. For instance, “If you like a particular driver (say Lewis Hamilton), we can actually make a personal feed for you which will cut to different interesting things specific to that driver or a particular team (Mercedes) you care about. That’s where it is a novel and interesting application of AI,” said Naveen Rao, general manager of AIPG at Intel.

Traditionally, the way formula one is televised is by using cameras on the sides of the race track, which has a huge infrastructure cost going from one track to another. The personalised experience for the viewers will be facilitated by footage captured by drones hovering over the race track. “We will be using drones and AI on top of it for these personalised streams,” Rao said.

What happens at the backend is that the AI engine will do the mixing of the footage from multiple cameras and will be cutting the feed together. This provides two things: It helps create a race narrative for the individual viewers watching the race, and the data captured can be analysed realtime to help race crews with tighten up lap timings for drivers.

Apart from pushing the envelope for AI, Intel is also making major strides in the immersive media spaces through developments in Augmented Reality (AR) and Virtual Reality (VR).

The chip-maker has partnered with Olympic Winter Games PyeongChang 2018 and will be facilitating the largest live VR broadcast till date. From skiing to swimming, viewers can experience a total of 30 olympics events in VR by simply strapping a headset. You can choose any camera position you want to view the event at comfort of their home.

With the intent to actively scale their technologies, Intel has established Intel studios which allows capturing volumetric videos in real-times. In other words, the studio can capture a video from any point of view, similar to the 360 degree view in the movie The Matrix. Intel announced a ‘exploratory’ partnership for this technology with Paramount Pictures at the recently ended CES 2018. The chip company also said that the technology could be used for creating content for VR.

The PC company which has now positioned itself as a ‘data’ company ventured into understanding autonomous driving through Mobileye acquisition in 2017. The company has partnered with Ford and will be rolling out an autonomous fleet of 100 cars to understand driving conditions better.

While attacking the AI market hard with its portfolio play, Intel is also involved in the conversation around standard setting for AI. The company is part of the Partnership on AI, the industry consortium for driving best practices in AI and Onnx, an open project for interoperability in AI.

(The correspondent was in Las Vegas for CES 2018 at the invitation of Intel Corporation)
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