KFC's celebrity burger makes Madame Tussauds debut; wax statue 1.5 times bigger than real one
The museum unveiled wax figure of a larger-than-life Zinger burger.
The international wax museum's Delhi attraction unveiled the wax figure of a larger-than-life Zinger burger by KFC, which according to the authorities is no less than a "celeb".
The installed wax burger is "1.5 times bigger" than the edible one, they said.
The much awaited iconic Food Celebrity has finally arrived! Last few minutes before we announce the name! How excit… https://t.co/Ca2fGapMTj— Madame Tussauds (@tussaudsdelhi) 1566365013000
KFC India's chief marketing officer Moksh Chopra said the brand's Zinger burger deserved to be part of this hall of fame not just because it had emerged as a beloved snack across the globe, but also because it was the first burger to travel to the edge of space.
"While many have wondered if the Zinger is a piece of art or a celeb, all debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds.
"Surely this isn't any regular burger. It is the only burger that has travelled to space and has even inspired tattoo artworks for some," Chopra said.
The Zinger now officially has celebrity status! So much love from millions of fans and it’s showing! See… https://t.co/X6BRbM9tLi— KFC India (@KFC_India) 1566385988000
In 2017, as part of a marketing stunt, KFC had sent one of its Zinger burgers as high as the earth's upper atmosphere, where it floated for a few days before retreating back home.
This is also the first time that a wax figure in Madame Tussauds is not of a person, but an item of food.
And its finally here!! Meet our first-ever Food Celebrity at Madame Tussauds, Delhi! We are also coming up with am… https://t.co/NUcIJmpSDa— Madame Tussauds (@tussaudsdelhi) 1566369464000
"Our endeavour has always been to give a complete and memorable experience to all our visitors. We welcome the Zinger Burger to Madame Tussauds Delhi," Anshul Jain, General Manager, and Director, Merlin Entertainments India Pvt Ltd, said.
The museum has housed wax figures of several renowned personalities including cricket icon Kapil Dev, singers Asha Bhosle and Shreya Ghoshal, Bollywood actor Shah Rukh Khan and more.