Love on the small screen: Alia, Ranbir 'smile', sign first joint endorsement deal with Lay's
The actors will feature in a series of videos as part of the campaign.
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Lay's, on Friday, announced Kapoor and Bhatt as its brand ambassadors.
As part of the association, the 26-year-old actress and 37-year-old actor will be part of a new ‘Smile Deke Dekho’ campaign and feature in a series of films. Lay's has brought its global Smile campaign to India through its new packaging that the brand says 'showcases how a smile can universally connect and conveys a mood or emotion effortlessly'.
In the first look of the teaser revealed on social media on World Smile Day, Alia and Ranbir are all 'smiles' with the new packets.
Thrilled to be the face of the brand, Ranbir Kapoor said that he has "always resonated deeply with Lay's." Meanwhile, Bhatt called it 'immensely cool and exciting' to be an ambassador of the brand.
The new packets feature six expressions, including different smiles, a wink, pout, to capture various moods and emotions.
Commenting on the association, Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India, said, "Not only are they both amazing youth icons but also amongst the most talented actors of their generation.”
This is the first time Alia and Ranbir will be seen together on screen; their upcoming film is scheduled to release next year.
Earlier, Virat and Anushka - whose love story began on the sets of a Head & Shoulder ad, Deepika and Ranveer, Aishwarya and Abhishek, Amitabh and Jaya have also been roped in as brand ambassadors together.