The Economic Times
English EditionEnglish Editionहिन्दी
| E-Paper
Search
+

    Luxe at an affordable price! Audi launches SUV Q2 in 5 variants from Rs 34.99 lakh onwards

    Synopsis

    With the Q2, Audi India will give customers a 5-year comprehensive service package.

    Agencies
    In the beginning of this month, Audi India had opened pre-bookings for the Q2.
    German carmaker Audi is all set to foray into the luxury segment targeting first-time SUV buyers with its affordable SUV Q2. The auto major launched the SUV in India on Thursday starting at Rs 34.99 lakh, going up to Rs 48.89 lakh, ex-showroom.

    Powering the Audi Q2 is a 2.0-litre TFSI petrol engine, developing 190PS and 320Nm of torque, mated to a 7-speed DSG (twin-clutch) automatic. It makes for a claimed 0-100kmph in a sprightly 6.5 seconds. The quattro all-wheel drive in the Q2 is via an electro-hydraulically actuated multi-plate clutch, which can direct up to a 50:50 split of torque between the front and rear wheels depending on the need.

    Variant-wise pricing for the Audi Q2 crossover-SUV is as follows:

    Standard - Rs 34.99 lakh
    Premium - Rs 40.89 lakh
    Premium Plus - Rs 44.64 lakh
    Premium Plus II - Rs 45.14 lakh
    Technology - Rs 48.89 lakh

    With the Q2, Audi India will give customers a 5-year comprehensive service package, a 2+3 year extended warranty and 2+3yr of roadside assistance.

    "Introducing cars at the entry level, our idea is to expand the market so that we can bring more customers into the luxury portfolio," Audi India Head Balbir Singh Dhillon told PTI.

    In the beginning of this month, Audi India had opened pre-bookings for the Q2.

    "We have so far booked over 100 cars. That actually shows that there is an inherent demand in the market. Also, many customers have been waiting for a car to be launched in this segment. I am sure many of these customers are first-time entrants to the luxury space. So not only our existing customers of luxury cars will buy this car but many first-time entrants will also buy," he said.

    "Converting an existing customer to buy a second car is far easier than finding a new one. It also needs investments. So, it is always good to have a larger base whether through entry-level products or through Audi Approved Plus so that we can continue to sell multiple cars...," he said.

    "So that's the kind of business which is back on track in terms of sales. With the festive season on, we are now only going to improve. Normally the last quarter is one of the strongest in the luxury segment for sure," Dhillon said.

    He further said, "last month, for the first time this year we did better than the previous year in September in aftersales business. So, the aftersales business is back on track."

    Innovation 101 At Auto Expo: IoT-Enabled Bikes, Cars With Powerful Engines, EVs Aplenty

    Autoplay
    1 of 15

    Vroom, vroom!

    It is that time of the year when all the automobile buffs and car aficionados are at the Auto Expo to witness the biggest cars launches.

    This year, much like other years, Auto Expo went big and featured some of the most-awaited cars, MUVs/SUVs, two-wheelers, three-wheelers, concept cars, vintage cars and more. The event kickstarted on 7th February and will conclude on 12th February.

    The likes of Mercedes-Benz, Volkswagen, Renault, Great Wall Motors, Kia, Hyundai, Tata Motors, Mahindra & Mahindra and Morris Garages attended the event and showcased their automobiles.

    Giving the Auto Expo a miss this time, are Honda and BMW.

    If you don’t know about the cars and bikes that dropped at Auto Expo, fret not because we have got you covered. Here’s everything you need to know about the car launches at the mega event.


    Download The Economic Times News App to get Daily Market Updates & Live Business News.

    Also Read

    1 Comment on this Story

    Veeraraghavan Manamalkav7 days ago
    Hi
    The Economic Times