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Male grooming decoded: Sumanto Chattopadhyay talks sunscreens, diets and ‘marketed manhoods’

Chattopadhyay insists he hasn’t taken grooming advice from experts.

, ET Bureau|
Last Updated: Dec 16, 2019, 09.26 AM IST|Original: Dec 16, 2019, 09.26 AM IST
Chattopadhyay admitted that good marketing is partially responsible for the boom in male grooming products.
Chattopadhyay admitted that good marketing is partially responsible for the boom in male grooming products.
Male grooming is catching on in India, and Sumanto Chattopadhyay, an advertising executive specializing in personal branding, believes that one doesn’t need professional help to come across as well groomed. Chattopadhyay, who is Chairman and Chief Creative Officer, 82.5 Communications, Ogilvy Group, insists he hasn’t taken grooming advice from experts, and reckons others can do the same, and yet, look dapper.

“I think it depends on your outlook on life and if you’re into these things, if you look around and you see what’s out there. But I think there’s also a lot of people out there who are absolutely clueless about this. They have the money and the aspirations, so I think for them it’s perfect to go to all these kind of people that you’re talking about,” he said, adding that the internet is a good starting point for people who don’t want to invest money and time towards consultancy fees.

However, Chattopadhyay does not buy into popular grooming myths, and does his own research before buying into modish trends. When asked about a line from Baz Luhrmann’s 1999 hit ‘Everybody is free to wear sunscreen’ which prophesized that sunscreen would take conquer the market and become an indispensable part of one’s toiletry bag, Chattopadhyay was unconvinced.

“First of all, I completely disagree with this whole thing because I’m also a person who reads obsessively about health and diets and I do things like keto and intermittent fasting and the people that I follow, for example, they say that sunscreens are actually really bad for you. So I don’t use sunscreen. There’s only one product which I use which is coconut oil. So I would tell everybody stop using all the synthetic products out there and use coconut oil on your skin,” he said.

Chattopadhyay admitted that good marketing is partially responsible for the boom in male grooming products, and that “marketed manhoods” is a term that has caught his attention. Metrosexual and spornosexual are some other portmanteau words from marketing lingo that he thinks has caught on.

“There’s a lot of marketing and advertising that goes behind creating these words. Consumers think that they came up with these things on their own and they don’t realize that people are creating communication and brands which subliminally encourage you to do these things (buy grooming products),” he said.

Washing Isn't Enough: 6 Expert-Recommended Tips For Healthy Hair Detox

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For Lustrous Locks

19 Jan, 2019
By ANINutritional deficiencies, environmental pollution, hormonal imbalance, and a stressful lifestyle --all these factors lead to thinning of hair, lacklustre locks and even hair loss. Moreover, the use of chemical-laden hair styling products like soaps, shampoos, hair masks, etc clog our pores, which result in dead, dull, greasy and lifeless hair.According to beauty expert Shahnaz Husain, “We spend so much time and energy to protect our skin; however, not many people do enough to maintain their hair health and shine.”“Regularly washing your hair is not enough to keep it clean. Shampooing alone does not cleanse your scalp deep enough to get rid of pollutant and dirt. A thorough cleansing of the scalp with natural ingredients can revive your pretty, shiny hair and restore your hair health and luster,” she adds.Since damaged hair implies it is time to detox, here are some tips by Husain. (Image: Getty)

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