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Meet Ali Tate Cutler, Victoria's Secret first size-14 model

The lingerie giant signed Cutler as part of its new partnership with London-based brand Bluebella.

Oct 09, 2019, 02.48 PM IST
Cutler thanked Victoria's Secret for a 'great step in the right direction for bodies'.
Cutler thanked Victoria's Secret for a 'great step in the right direction for bodies'.
WASHINGTON D.C [USA]: With an increasing chorus backing body positivity, Victoria's Secret has roped in its first size-14 model, Ali Tate Cutler.

Though the lingerie giant was not vocal about the decision, its customers learned about it on the model's Instagram feed.

The brand which has used only skinny models in its fashion shows and marketing campaigns signed Cutler as part of its new partnership with London-based lingerie brand Bluebella.

The beauty line announced the collaboration last week, noting in a press release that the UK label -- which includes plus-size models in its ads alongside skinny ones -- is about "self-love, self-acceptance and championing individuality," reported New York Post.

Nevertheless, it was Cutler herself who revealed that Victoria's Secret may have crossed a historic threshold of sorts.

"I believe I'm the first size 14 on @victoriassecret?" Cutler wrote on her Instagram account last week. "Great step in the right direction for bodies."

View this post on Instagram

Bluebella’s AW19 collection (plus some firm favourites, we see you 👀) are now available to try and buy in select US @victoriassecret stores, accompanied by our new #LoveYourself campaign. Featuring four unique and gorgeous models, the focus of LoveYourself is self-love and self-acceptance 💛💛. It’s a celebration of everybody, and a mission statement for women to wear beautiful lingerie for themselves. Here at Bluebella we’re intent on reclaiming space and sensuality, creating lingerie by women, for women, with a focus on power and independence at the core of our directional and fashion-led designs. 💥 We’re so excited to see our gorgeously diverse LoveYourself girls in the Victoria’s Secrets windows on 5th Avenue, no less! Here’s CEO and founder Emily Bendell at the launch in New York 🖤 Use the swipe up link in our Stories to read all about this amazing LoveYourself campaign! #LoveYourself #mybluebella #BluebellaforVS#love #yourself #campaign #victoriassecret #welcomeback #message #launch #unique #beautiful #redefine #America #USA #NewYork #sensuality #selflove #self #acceptance #strength #confidence #independence #celebrate #you #whoever #however #beauty #integrity ​

A post shared by Bluebella Lingerie (@bluebella) on

The brand is owned by Columbus, Ohio-based L Brands has been blasted for excluding larger women from its ads.

Cutler is one of four models featured in the launch of Bluebella and is the only plus-size model among all.

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