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Not on social media? It never happened

It seems like popularity does come with a price, after all.

ET Bureau|
Jul 23, 2019, 08.10 AM IST
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Agencies
Socialmediafollowers
As more such private-but-made-public posts surface, it proves that many ‘celebrities’ have bought into the social media mantra that if it’s not public, it does not exist or has not happened.
This credo seems to have been accepted by even the British royal family.

A court in UK recently decided that anyone with over 30,000 followers on a social media platform (in this case, Instagram) is a celebrity, with all the concomitant legal ramifications. Those with several millions of followers would surely agree, ruefully perhaps, that popularity has its price. Followers now consider themselves part of such celebrities’ lives — with all the concomitant social ramifications. Prominent among these are expectations of instant updates by million-plus bracket celebrities about all their daily activities. No wonder even younger British royals with huge social media following have taken to wishing happy birthday to their relatives via social media rather than (or in addition to) personally or via phone calls.

The late Queen Mother of Britain who appropriated former PM Benjamin Disraeli’s axiom ‘Never Complain, Never Explain’ as the unofficial royal credo would have been horrified that millions were proffered photos of their future king this week. Carefree shots of a gap-toothed Prince George were officially posted on social media on his sixth birthday; his siblings’ birthdays were similarly commemorated. And as more such private-but-made-public posts surface, it proves that many ‘celebrities’ have bought into the social media mantra that if it’s not public, it does not exist or has not happened.


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