The Economic Times
12,180.3573.45
Stock Analysis, IPO, Mutual Funds, Bonds & More

Ok, Google: How many people use Assistant monthly? It's 500 mn

Google and rivals have been under fire for privacy when it comes to this new technology.

Bloomberg|
Jan 08, 2020, 06.25 PM IST
0Comments
Getty Images
As part of its announcement, Google said it was adding more privacy and security features for the Assistant.
As part of its announcement, Google said it was adding more privacy and security features for the Assistant.
By Gerrit De Vynck

Google said its digital assistant is used by more than 500 million people every month. Depending on your perspective, that’s either a win for Google, or a big miss.
On the one hand, having the voice-controlled technology on over half a billion devices far outstrips main rival Amazon.com Inc., which said last year that more than 100 million gadgets had been sold with its Alexa digital assistant. However, Google’s Android operating system runs on roughly 2.5 billion devices. That suggests the Google Assistant either isn’t available with some of these products, or that many people aren’t using the service.

Either way, the numbers give a glimpse into the war between Google, Amazon, Apple Inc. and Facebook Inc. to get their voice-controlled digital assistants in front of as many people as possible. For the tech giants, voice is the latest frontier for pulling people into their ecosystems, collecting data on them and then selling services or advertising based on that information. As smartphone growth wanes, voice assistants become more important.

Alphabet Inc.’s Google and rivals have been under fire for privacy when it comes to this new technology. The companies often use human contractors to transcribe audio clips from people’s requests as a way to improve the quality of the AI algorithms. But consumers weren’t always aware. Workers who did the listening recounted hearing all kinds of personal information, including home addresses and intimate conversations.

As part of its announcement, Google said it was adding more privacy and security features for the Assistant. Users have to opt-in to let Google keep any voice recordings made by the device, and now they can directly tell it to delete something that might inadvertently have been picked up by saying “Hey Google, that wasn’t for you,” or “Hey Google, delete everything I said to you this week.”

Meet Google's New Hardware Family: Pixel 4 & 4 XL, Nest Mini & Wifi, Pixelbook Go, Pixel Bu...

of 7
Next
Prev
Play Slideshow

An Event That Lived Up To The Hype

15 Oct, 2019
Tech enthusiasts, rejoice! The much-awaited and anticipated ‘Made By Google’ event, held in New York City, gave the world of tech a lot to talk about in the days to come. If the social media reactions are to be believed, the event managed to live up to the hype and expectations. The products launched by Google - Pixel 4 and 4 XL, Pixel Buds 2, Google Nest Mini and Pixelbook 2 - generated a lot of buzz online. If you happened to miss the event, fret not! We have made a compilation of all the major announcements that happened at the event to keep you in the loop. Read on, and get yourself up to date.
Next

Also Read

Airtel, Google Cloud partner for enterprise business

Google introduces online coding course to train workers

Which company just hit $1 trillion? Google it

Google searches for 'Operation Twist' surge in India

Google inks Gurgaon lease deal with Simpli Work

Comments
Add Your Comments
Commenting feature is disabled in your country/region.

Popular Categories


Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service