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Paying, but not binge watching? Netflix to start cancelling subscriptions of inactive customers

If a user has stopped watching for more than two years, their subscription will be cancelled.

Bloomberg|
Last Updated: May 22, 2020, 05.21 PM IST
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AFP
​Losing the customers shouldn’t be a big hit for Netflix as inactive accounts make up less than half of 1% of its subscriber base​.
Losing the customers shouldn’t be a big hit for Netflix as inactive accounts make up less than half of 1% of its subscriber base.
By Nick Turner

A time-honoured tradition at subscription services - hoping lapsed customers don’t realise they’re still paying every month - is going away at Netflix Inc.
The company said on Thursday that it will check if inactive members want to keep the service - and automatically cancel their subscriptions if they don’t respond.

“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership,” Eddy Wu, who oversees product innovation, said in a blog post.

“We’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in-app notifications this week.”

Losing the customers shouldn’t be a big hit for Netflix. Inactive accounts make up less than half of 1% of its subscriber base, or a few hundred thousand, Wu said.

That means the move could provide some relatively pain-free goodwill for Netflix -- and some anxiety for all the subscription services out there that are trying to lie low.

Quarantine And Chill: From ‘Money Heist’ to ‘Parasite’, Shows & Films You Can Watch During ...

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When In Quarantine, Binge-Watch!

2 May, 2020
The Covid-19 pandemic has brought the world to a screeching halt. With a large chunk of the global population locked up indoors, a considerable number of people are turning to OTT platforms and streaming their favourite content to make the most of their quarantine.We have prepared a comprehensive list of all the shows and films (both on OTT platforms and television) that you can watch during the lockdown to keep yourself entertained.
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