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Production equipment, themed sets: YouTube's first Delhi Pop-up Space to kick-off tomorrow

Pop-Up Spaces is YouTube's global initiative that focuses on the development and growth of content creators.

, ET Bureau|
Oct 04, 2018, 04.51 PM IST
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Everyone knows about the big product launches and global news. However, there are a number of small but significant updates that slip under the radar. Here's a round-up of some of the announcements that will possibly have an impact on your digital life.
Everyone knows about the big product launches and global news. However, there are a number of small but significant updates that slip under the radar. Here's a round-up of some of the announcements that will possibly have an impact on your digital life.
NEW DELHI: YouTube unveiled its second Pop-up Space in India, and the very first in Delhi NCR on Thursday.

Being set-up from October 5 - 7, creators will have the opportunity to utilise the venue over the two days to produce content. They will get free access to the production equipment and themed production sets, to produce original production content for their own YouTube channels.

Marc Lefkowitz, Head of YouTube Creator and Artist Development, APAC said, “It’s an incredibly exciting and inspiring time to be in India, especially for video content. Over 245 million unique users are coming to YouTube in India every month, and they continue to love and engage with the content that creators are putting out. In 2014, we had 16 YouTube channels with more than 1 million subscribers in India and today that number is over 300. We’re adding two more channels to the list almost every single week, which is an astounding rate of growth. We continue to invest heavily in growing and nurturing the creator community and are thrilled to bring the YouTube Pop-Up Space to the capital.”

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At the event, YouTube also kicked off the first ever NextUp Creator Camp in Delhi, where shortlisted creators will get an opportunity to team up with production experts to learn about and perfect their camera work, lighting, sound, and writing skills. They’ll also get to hear from some of the NextUp alumni, including Sejal Kumar, Mumbiker Nikhil, Jordindian and Cafe Marathi about their journeys on YouTube and explore possibilities of collaborating with other fast-rising creators in the programme.

YouTube said its Pop-Up Spaces is a global initiative of the company which focuses on the development and growth of content creators - built around the "Learn", "Connect" and "Create" model. First introduced in Hyderabad last year, the format has introduced Mahathalli’s first web series called 'Aha Na Pellanta', Lahari Music’s Swing Zara Fan Made Video Song and Chinese Bhel recipe by Kabita’s Kitchen.

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