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'The more media companies rely on Facebook, the less control they have'

Brett McKeehan of CNN Digital says it’s time to think mobile-first, always.

By Khushi Khanna, ET Online |Updated: March 17, 2020, 10.03AM IST
When Edward Bulwer-Lytton wrote “The pen is mightier than the sword” in 1839, it was a world without the Internet, let alone social media. And yet, the power of the written word was indisputable. However, in today’s digital world - often plagued with fake news and misinformation, these words from ‘Richelieu’ hold true more than ever. Even as the democratised
But at the same time, digital media consumption has never been bigger. And that will continue to get bigger, particularly when you have such an engaged, intelligent audience getting connected for the first time. You see it becoming bigger than TV?BM: Yeah, absolutely. Because everyone wants everything on demand. I think that's a healthy thing, a major pivot.

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