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PVR Cinemas makes Sri Lanka debut to redefine the movie-viewing experience

PVR Cinemas recently entered the Sri Lankan market with a new 9-screen property, PVR Lanka.

ET Bureau|
Nov 13, 2019, 12.24 PM IST
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PVR aims to introduce the epitome of modern cinema in Sri Lanka.

PVR aims to introduce the epitome of modern cinema in Sri Lanka.

(In Pic L-R) Ajay Bijli, chairman and MD, PVR Ltd, Taranjit Singh Sandhu, High Commissioner, High Commission of India, Sri Lanka, and Sanjeev Kumar Bijli, JMD, PVR Ltd.

PVR Cinemas has announced its entry into the Sri Lankan market with the opening of PVR Lanka at One Galle Face Mall, Colombo, recently. PVR, in collaboration with the Shangri-La Group, introduces Colombo’s biggest entertainment destination, with the launch of the new ninescreen property. Redefining movie-viewing experience, PVR Lanka hosts premium formats like PVR LUXE, a luxury cinema format, and PVR PlayHouse, a dedicated auditorium for the young ones and their family.

PVR aims to introduce the epitome of modern cinema in Sri Lanka.

Ajay Bijli, chairman and MD, PVR Ltd, said, “Entering Sri Lanka was part of our business strategy for FY 19-20 and I am happy we have been able to make it happen. The vision has been to introduce new concepts and make regional content more accessible for the audience there. The Indian film industry has grown exponentially in the past few years and has a global fan base that we aim to cater to through innovation and expansion.”

The property spreads across two levels with an area of 38,454 sq ft and a seating capacity of 1,139 to accommodate audiences.

Speaking at the launch, Sanjeev Kumar Bijli, joint managing director, PVR Ltd, said, “We are happy to be able to bring PVR’s offerings to Sri Lanka. The love for Indian content is huge here and we are aiming to offer a rich and diverse experience to cine buffs.

“Our endeavour was to introduce eagerly-awaited, world-class cinema formats to offer holistic entertainment to the market. We are confident that we will be successful in offering unique experiences to the people of Sri Lanka.”

PVR Lanka presents itself as a one-stop entertainment destination for cinema goers. An exquisitely designed, bespoke lounge is created for the LUXE audience.

PVR is the largest film exhibition company in India and has a screen count of 809 screens at 171 properties in 70 cities (India and Sri Lanka combined)

For further information, please visit: http://www. pvrcinemas.com/corporate/about-us.aspx

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