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Rob Wiesenthal goes the old-fashioned way for news: Watches business updates on the big screen, likes to read the paper

The CEO of BLADE Urban Air Mobility always edits on paper.

, ET Bureau|
Last Updated: Feb 26, 2020, 05.00 PM IST
Wiesenthal says every role he’s worked in has had an emotional connection at its core.
Rob Wiesenthal the CEO of BLADE Urban Air Mobility, Inc changed his line of work after years in the entertainment field, where he was the CFO of Sony Corporation and COO of Warner Music Group.

Asked if his new role is very different from his earlier ones, Wiesenthal says that’s there more in common than expected. “My family was always involved in entertainment and everyone asks me what it feels like to leave the entertainment business, but I feel like I am in the entertainment business more than before.”

Wiesenthal says every role he’s worked in has had an emotional connection at its core.

“We also have a run of show here, just like we do in the movie business. When you think about entertainment, whether it’s movies or music, you’re telling a story. And anything good should create a connection. It wasn’t so much of a shift for me. I don’t see it at all. People think it’s so different but it’s not,” he said.

While taking a helicopter for a short distance is a modern practice, when it comes to how Wiesenthal consumes news, he prefers to stick to the old fashioned way. “I consume news on a big screen. I like to see business news in the morning, what happened overnight when I was sleeping. I still like reading things on paper. I am very technological, but if I have to read or edit, I like to do it on paper.”

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At Magnolia Bakery, the place where Carrie and Miranda famously chowed down on pastel pink-frosted cupcakes, and which also featured in 'The Devil Wears Prada', there's a cake for everyone. But what if people were cakes? We ask Zonu Reddy & Nischay Jayeshankar - Partnersat Spago Foods who have brought the Magnolia Bakery franchise here to India to share the flavour famous faces would be .

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