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Samsung Frame QLED TV review: Impressive display quality; art mode is the USP

The Frame is more than just a big screen for entertainment.

, TOI Contributor|
Oct 26, 2019, 11.00 PM IST
The TV doesn’t go black when switched off, instead, it showcases realistic artworks.
Get it for: Rs 84,990
Highlight: Best display quality, mobile connectivity and art mode

Buying a new television has become a bit tough with a plethora of options but with similar kind of offerings: full HD display, Android OS, Dolby speakers et al. However, if you’re in the market for a premium TV with a ‘difference’ then Samsung’s Frame TV could be the right option. For starters, the Samsung Frame QLED TV is not powered by Android and for all the good reasons. The custom Tizen OS-based interface offers a way better experience than Android TV. You get support for Apple TV, Netflix, Prime Video and all the popular entertainment platforms including Jio. This TV lets you watch everything that you desire.

The Frame looks, well, like a photo frame. It comes in 55-inch size and is ideally meant to be hung on a wall but there’s a table stand as well. You can even opt for a separate studio tripod stand to make it look classy. The TV comes with a Samsung One Connect box which has got all the connectivity ports and a thin nearly transparent cable connects the box to the TV. This makes it look neat and takes away the pain of sticking USB drives behind the TV.

The distinctive feature of this TV is that it doesn’t go black when switched off. Instead, it showcases realistic artworks. You can even buy artwork. Further, you can even change the bezel of the TV by putting a different coloured magnetic frame that latches on the sides.

You can also control smart lights from the TV itself.​
You can also control smart lights from the TV itself.

Talking about more features, you can connect your smartphone to view the TV privately. While on a vacation, you can use your phone to live stream your holiday on the Frame TV for other family members. Not just that you can even connect to your office PC and continue working on the Frame TV at home. There’s a dedicated browser and you can also control smart lights from the TV itself. The list of features goes on and makes it immensely difficult for other TVs to catch up, especially at this price.

The Frame has always been about what more can a smart TV possibly offer to make it productive and not just a big screen for entertainment. But this race to add more features without compromising on the display and audio quality made it expensive. This is where Samsung’s marketing instincts came into play. Soon after the launch of the OnePlus TV Pro at nearly Rs 1 lakh, the recently launched Frame QLED TV got a temporary price drop from Rs 1.2 lakh to Rs 84,990. The Frame QLED TV has become a really compelling proposition - one that may just be too hard to refuse.

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