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TIMES NOW

13 Sep, 2018 | 09.52PM IST

iPhone Launch Highlights: The XS can be yours at $999 and the XS Max at $1099

The XR can be all yours at $749.

!1 New UpdateClick here for latest updates
09:52 PM

Watch: Hands on with iPhone XS, XS Max

12:40 AM

And, That's A Wrap

Thank you for joining us here. Good night!
12:12 AM

Time For The Prices

The iPhone XS can be yours at $999, iPhone Max XS at $1099 and the iPhone XR at $749.
12:08 AM

Larger iPhones Revealed

The iPhone XS has the biggest battery ever put in an iPhone. It supports dual SIM, by introducing the eSIM.
12:06 AM

Completely Uncompromising

No 3D touch in this model. But it does get 120Hz touch responsiveness, True-Tone and tap-to-wake on an LCD. Instead of 3D Touch, this gets 'Haptic Touch' that gives physical feedback. The iPhone XR also gets portrait mode and depth control, just like the iPhone Xs.
Completely Uncompromising
11:55 PM

Sustainability Goals

Lisa Jackson, Apple SVP emphasises that all Apple facilities worldwide run on 100% renewable energy.
Sustainability Goals
11:52 PM

Battery Bonus

The iPhone XS has 30 minutes more battery than the iPhone X. iPhone XS Max has 1 hour and 30 minutes more battery life than the iPhone X.
Battery Bonus
11:49 PM

Dual Comes To iPhones

Dual SIM, dual standby on iPhone XS. Enabled by eSIM which the Apple Watch Series LTE and iPad Pro are already using. There's also a special 2 physical SIM version for China.
11:48 PM

Apple Watch Series 4 launched: Here are the new features

11:46 PM

No More Camera Shy

There's been a step up in the removal of focus, blur or 'bokeh' effect in the portrait mode photos. You can adjust the depth of field after the photo is taken.
11:38 PM

World's Most Popular Camera

Remarkable new dual camera system, 12 mega pixel camera, improved true-tone flash, 12 MP telephoto camera, 7 megapixel rear camera.
World's Most Popular Camera
11:26 PM

Two New Babies

iPhone Xs features a 5.8-inch screen, while the new Max gets a monstrous 6.5-inch screen that’s even bigger than Samsung Galaxy Note 9, with both sporting OLED display tech for incredibly colorful pictures and videos.
Two New Babies
11:24 PM

The A12 Bionic

The new chip at the core of the iPhone XS is the A12 Bionic, produced using a 7 nanometer process. It’s really impressive: the smallest features on the chip are just 7 nanometers across.
11:19 PM

Memory Beast

A 512GB iPhone has been confirmed.
Memory Beast
11:16 PM

Faster Algorithm

The phone is faster than ever-before. The new A Series chip - A12 Bionic on the new iPhone has a 7 nanometre chip.
11:14 PM

Hello, iPhone XS Max

The massive display is perfect for watching movies, playing games, editing pictures and the works. It also has a richer sound experience. It comes with improved Face ID.
Hello, iPhone XS Max
11:08 PM

ECG-enabled device; 18-hr battery life, larger display priced at $279 onwards

Calling it the number 1 watch in the world, Tim Cook introduced the watch on stage.
11:07 PM

The Complete Guide To Your Health

The Apple Watch Series 4 GPS will be available in 26 markets at launch, cellular in 16 markets with 34 carriers. It will be available from $399 with GPS. $499 for cellular.
11:01 PM

For Your Heart

Apple continues to pitch the Apple Watch as a health tool—not just a sidekick for your iPhone.
For Your Heart
10:59 PM

The Health Tool

The new Apple Watch’s crown dial now has haptic feedback that subtly clicks as you turn it, and the speaker has been upgraded and moved so that Siri’s responses, and speakerphone calls, are actually audible in noisy environments.
10:57 PM

Here's How To Take The ECG

Just hold your finger to the digital crown to take an ECG.
Here's How To Take The ECG
10:52 PM

Intelligent Guardian

It can detect really low heart rate and also conduct an ECG.
Intelligent Guardian
10:49 PM

Accelerometer Gyroscope

It can determine a fall, generate an alert and send out an emergency call.
10:47 PM

Hello, S4

This improves the performance of the Watch Series 4 multifold.
Hello, S4
10:46 PM

Clearer Phone Calls

With the speaker behind, you will have better connectivity and sound.
10:45 PM

The Dynamic Watch Face

With the larger screen, it will give you richer and vibrant displays.
The Dynamic Watch Face
10:42 PM

Apple Watch Series 4

Redesigned, revamped and it is just beautiful. It has a stunning new display, with larger screens.
10:41 PM

Jeff Williams Brings The Apple Watch

This will revolutionise you take care of your health.
10:40 PM

You Are Important

"Of course, we aim to put the customer at the center of everything we do. That's why iOS is not just the most advanced mobile OS; it's the most personal."
10:40 PM

Apple Watch Helps To Stay Healthy

It detects your elevated heart rate. It is an intelligent guardian for you.
10:38 PM

Apple Watch

The Apple Watch helps people stay more active, stay connected.
10:25 PM

Mr. Jobs Overlooking Us

Mr. Tim Cook takes centre stage.
Mr. Jobs Overlooking Us
10:17 PM

Ready For The iPhone XC?

A cheaper, 6.1-inch LCD version of the iPhone will be called the iPhone XC.
10:12 PM

5 Things To Expect At The Apple Event

The event is not just about the iPhone, there is an entire ecosystem of products, ranging from the Apple Watch, iPad, other accessories and services.
10:10 PM

Happy Faces

Those are the faces of the employees of the Cupertino-based tech giant who bring to the world the iPhones, iPads, and more.
Happy Faces
10:08 PM

An Inside View

The frenzy and excitement inside the Steve Jobs Theatre is something to watch out for.
An Inside View
10:01 PM

Plus No More

Apple's upcoming iPhones will carry 'Xs Max' moniker.
Plus No More
10:00 PM

Bigger, Better

Apple may unveil largest-ever iPhone with crisper OLED screen and major software upgrade.
Bigger, Better
08:34 PM

Touch Me Not

Apple won't add in-display fingerprint sensor on upcoming iPhones.
Touch Me Not
08:30 PM

Golden Glow

Apple may be secretly working on a gold-hued variant of the premium iPhone X.
Golden Glow
08:23 PM

Here's What To Expect

Three new iPhones, wireless charging mat AirPower, & more.
Here's What To Expect
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