The tech giant is also rolling out easy payment options for its new phones.
iPhone 11 Pro at $999; iPhone 11 Pro Max at $1099. Pre-orders start on Friday.
Long-lasting and powerful
Apple has gone full 'Pro' with the cameras
A step ahead
The iPhone 11 Pro sports a Super Retina XDR display
The device will be available in four colours - Midnight Green, Space Grey, Silver/White and Gold
The iPhone 11 Pro is here! The first phone that Apple has called 'Pro'.
iPhone 11 is available at a special price of $699
A13 bionic chip is the fastest CPU and GPU ever in a smartphone
Good, better, best!
Making video fun
Apple has now added the slow-motion video feature to the front camera. They're calling it the 'Slofie'.
Here are all the camera and video features you get with iPhone 11
There's a new and improved Night Mode that promises detailed images.
Pet lovers, rejoice!
Click the best images of your pets with the Portrait mode. The new portrait effect is called high-key mono
Comes in 6 new colours (purple, white, green, yellow, black, and red.). Has a 6.11-inch Retina display.
Tim Cook takes to the stage to talk about the new iPhones
Apple Watch Series 5 can be ordered now, and will be available on September 20 at $399 (GPS), $499 (cellular). Also comes in titanium and ceramic casing. Series 3 at $199
All the features in the new Apple Watch
International emergency calling by just pressing and holding down the side button, even without your iPhone.
A built-in compass. All-day 18-hour battery life. All watch faces have been tuned for the new display.
The New Apple Watch
Comes with always-on Retina display.
- Apple Hearing Study working with University of Michigan and WHO
- Apple Women's Health Study with NIH and Harvard
- Apple Heart and Movement Study with American Heart Association and Brigham and Women's Hospital
Apple announces three new Health studies.
So inspiring to see the difference the Apple Watch is making.
- Tim Cook
The newest iPad has a slot for Apple Pencil, 8MP camera, 9.7-inch, starting at $329, and $299 students. Order today, shipping at end of the month
The new 7th-gen iPad comes with a larger 10.2-inch Retina display, Smart Connector for the full-size smart keyboard, and A10 Fusion chip
Time to binge-watch
All the shows at the price of a single movie rental!
Hello, Apple TV+
First shows will be available for over 100 countries at launch on November 1, $4.99 a month.
A treat to watch
'The Morning Show' - the most-anticipated series - will have Jennifer Aniston for the first time on television after F.R.I.E.N.D.S
Game night gets better
Apple Arcade is coming on September 19 at $4.99 a month for the whole family. You get a 1-month free trial
Sound of music
Get musical with Sayonara Wild Hearts - a playable music video game
Capcom's Peter Fabiano shares details about the new underwater platformer - Shinsekai Into the Depths
The app store will now have an Apple Arcade tab. There will be new games, recommendations, trailers, and game guides every month.
Konami's Benjamin Kinney comes on stage to talk about a game - Frogger in Toy Town
At Apple we put the customer at the center of everything we do.
- Tim Cook
Apple Inc CEO Tim Cook takes to the stage to deliver the keynote
Guess who's here
Jony Ive in attendance at Apple event https://t.co/LYssH6q9wr