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Theme restaurant & TV show in China done, iconic emoji Tuzki comes to India with a unique fashion line

The quirky rabbit teams up with fashion designer Manish Arora for a new collection.

, ET Bureau|
Updated: Oct 17, 2019, 07.16 PM IST
Tuzki is known for his wise thinking and exaggerated body movements.
Tuzki is known for his wise thinking and exaggerated body movements.
Tu, who? Tuzki (pronounced “Tuts-ki”), the wildly-popular emoji, was born in 2006. The character has evolved to become a symbol of China's youth and is the most original way of expression online. This unique rabbit – created with simple but distinctive black and white lines – is known for his wise thinking and exaggerated body movements. He amasses millions of shares every day on messaging platforms like WeChat and appeared this month on the world’s tallest building - the Burj Khalifa. He has his own themed restaurant and Tuzki is also a TV star in China.

The WarnerMedia Entertainment Networks’ quirky rabbit emoji, continues to globe-trot and after a successful launch at Paris Fashion Week 2018, the eclectic Manish Arora X TUZKI collection turned heads in China, Tuzki’s homeland. This year, the much-coveted range of colourful couture and accessories will make its Indian debut, as a part of the esteemed Indian fashion designer’s ‘Love is Love’ capsule collection.

​Designer Manish Arora said that he's a huge fan of Tuzki.
Designer Manish Arora said that he's a huge fan of Tuzki.

“We are certain that India will love and embrace Tuzki’s unique style, which expands way beyond the realm of fashion. Stay tuned for many more collaborations and partnerships,” said Vikram Sharma, Vice President of Cartoon Network Enterprises, Asia Pacific.

The new range follows the launch of Manish’s “One Day in Paris” collection which was inspired by Tuzki enjoying Parisian life, flying on an airplane, meditating below the Eiffel Tower and chilling in his room with a glass of wine.

Designer Manish Arora said, “When the opportunity to create a Tuzki-inspired collection presented itself, I jumped at it right away as I am a huge fan. It was a real adventure, since the creative possibilities are just endless.”

Tuzki emojis have already been downloaded and shared an incredible 800 million times across a number of social media and messaging platforms, including WeChat, QQ, Facebook, Kakao Talk, Line, Sogou and iMessage.

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