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Run for good: Mumbai Marathon, with more than 44,000 participants, raises Rs 26 cr for charity

The Tata Mumbai Marathon, which started 14 years ago, has now become an annual fitness movement of sorts.

ET Bureau|
Last Updated: Jan 25, 2018, 10.05 AM IST|Original: Jan 25, 2018, 10.01 AM IST
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Agencies
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Game changers: Marathoner and Tata Sons chairman N Chandrasekaran with Sergey Bubka, former pole vault record holder and international event ambassador for the Tata Mumbai Marathon.
The Tata Mumbai Marathon, promoted by Procam International, saw more than 44,000 participants this year, and helped raise Rs 26 crore for charity.

If there was ever a busier day in the life of India’s commercial capital, it is the day of the Tata Mumbai Marathon.

More than 44,000 enthusiastic runners took to Mumbai’s streets last Sunday to participate in the 2018 Tata Mumbai Marathon.

What started out as an event 14 years ago has now turned into a movement. It heralded a fitness revolution in the country and spawned over 700+ road races in India. From creating a springboard for Indian long-distance runners and representation at the Olympics to being a sustainable platform for philanthropy, the marathon is a display of true grit and determination of the best athletes in India and the world, passionate runners and citizens. It’s a movement that showcases triumph against all odds.

The long haul
Promoted by Procam International, the year 2004 saw the race take wings with various categories. The course runs from the iconic Chhatrapati Shivaji Maharaj Terminus along the Rajiv Gandhi Sea Link and back.

Over the years, this mammoth event has managed to build a cult of millions of runners, and beamed globally to millions of homes.

Among the top 10 marathons in the world with a prize money of $405,000 in its 15th year, the event is headlined by the global enterprise, Tata Sons and Tata Consultancy Services.

“We are delighted to be the title sponsors of the Tata Mumbai Marathon 2018. This is a special event for us. It is the first big event of a special year, which marks 150 years of the Tata Group,” said Harish Bhat, brand custodian, Tata Sons.

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Harish Bhat, brand custodian, Tata Sons. (Image: Agencies)

“As our group chairman, Mr N Chandrasekaran mentioned, sporting events such as the marathon teach values like grit, tenacity, excellence, perseverance, belief, commitment and passion. All these have been a part of the Tata Group’s ethos since our inception. With these values in mind, the Tata Group has been an active sponsor of sports for several decades. Marathons and running play a key role in achieving fitness because everyone can pursue running.”

Bhat even shared a tribute to the marathoners: “When you run by the seashore and run by the street, pounding on the pavement so many thousand active feet, a goal on your screen and whole city for your team, the Tata Mumbai Marathon opens up a dream.”

For a cause
The race also serves as an ideal platform for corporate India and citizens to help raise funds for numerous NGOs and support humanitarian and social causes.

The event has, over the past 14 years, raised `195+ crore. This edition helped raise over Rs 26 crore for NGOs working to help educate children, improve healthcare, provide livelihood opportunities and safeguard the environment in communities across the country. The event has also encouraged young philanthropists, with 76 young leaders having raised about `1 crore through individual fundraising.

Vivek Singh, joint MD, Procam International, promoters of the event, said, “The iconic TATA Group exemplifies honesty, integrity, respecting diversity and social responsibility. Its association with the Mumbai Marathon will enhance the existing values of this wonderful event. The Tata Mumbai Marathon is exemplary in the way it showcases the coming together of an entire city and its corporate, government and services machinery to make it all happen seamlessly. There couldn’t be a better example of taking ownership and making this event your own. It has put Mumbai on the international map of distance running, and we are sure that in the years to come, India will be a force to reckon with in athletics.”

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